Brand Strategy Sydney
Connect with Sydney's Brand Strategy Experts
From EVP & CPO of Walmart US to Advisor for MrBeast: A Chat with Jon Alferness
Tue, Aug 25, 7:30 AMSome careers shape products. Others shape industries. Join Leading the Product for an exclusive evening with [Jon Alferness](https://www.linkedin.com/in/jon-alferness-b193a3/) — one of Silicon Valley's most accomplished product leaders, advisor and investor. Jon is a highly experienced technology and product leader with more than 20 years' experience in Silicon Valley and the global retail sector, including recent focus on the food and grocery sector. Across more than two decades, his career has been defined by senior executive roles delivering digital transformation and innovation at some of the world's most influential technology companies, including Google, Pinterest, Lyft and, most recently, as Executive Vice President and Chief Product Officer at Walmart US whilst a Strategic Advisor to MrBeast — a role encompassing eCommerce, Financial Services, Health & Wellness, Merchant Tools, and Last Mile Delivery. Prior to Walmart, Jon spent 13 years at Google, where as Vice President of Product Management, he played a pivotal role in developing Google Ads across Search, Mobile, Shopping, and Travel, driving innovations that shaped the digital advertising landscape. Now, Jon's roles consist of Non Executive Director for Woolworths Group and Advisor/Investor to many companies. Hosted as an intimate Fireside Chat, with Brainmates CEO [Adrienne Tan](https://www.linkedin.com/in/adriennetan/) driving the fireside chat, this is a rare opportunity for the Australian product community to hear directly from someone who has operated at the highest levels of global product leadership. This will be an open, candid conversation exploring what it really takes to build enduring product organisations, lead through constant technological change, make high-stakes decisions, and develop the next generation of product leaders. We'll dive into topics including: * How product leadership has evolved across the world's biggest technology companies. * What separates exceptional product organisations from merely good ones. * Leading through AI, disruption and constant change. * Building products, teams and cultures that scale. * The lessons, mistakes and experiences that only come from operating at the very highest level. Following the fireside conversation, we'll open the floor for an audience Q&A, giving attendees the chance to ask their own questions and engage directly with one of the industry's most experienced product executives. We'll then continue the conversation over drinks and networking with Sydney's product community. **Evening timeline** 5.30 – 6.15pm: Arrive, grab a drink, and connect 6.15 – 7.15pm: Fireside conversation with Jon Alferness and audience Q&A 7.15 – 8.00pm: Networking, conversation, and connection Whether you're an experienced product leader, an aspiring executive, or simply curious about how the world's best product organisations think and operate, this promises to be an evening of practical insights, honest stories, and unforgettable access. A huge shoutout to Dovetail for their gracious hosting at their Surry Hills office. We'll have light food and drinks covered—all we ask is that you bring your curiosity, your questions, and your perspective. RSVP your spot today.
GTM Mastery: A One-Day Strategy Session in Sydney
Wed, Aug 26, 2:00 PM**Master Go-to-Market Strategy for Successful Product Launches** Master Go-to-Market Strategy in 1 day. Learn product positioning, pricing, sales alignment, demand generation, and launch planning to drive successful product launches. **Program Details** **Duration:** 1 Full Day (8 Hours) **Delivery Mode:** Classroom / Inhouse **Language:** English **Credits:** 8 PDUs / Training Hours **Certification:** Course Completion Certificate **Refreshments:** Lunch, Snacks, and beverages will be provided during the session **Every Successful Launch Has a Day One. This Could Be Yours.** **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com]( info@mangates.com) for availability and scheduling.** **The Problem Wasn't the Product** The product was ready. The team had spent months building it. But the launch fell flat, sales didn't know how to position it, marketing was targeting the wrong audience, and by the time anyone noticed, the momentum was already gone. That's not a product problem. It's a go-to-market problem, and it happens far more often than most teams realize. **The Moment a Launch Actually Comes Together** Picture this: a product manager walks into a launch planning meeting with a clear customer segment, a sharp value proposition, and sales and marketing already aligned on messaging. Instead of scrambling after launch day, the team is executing a plan they built together. That's not luck. That's a process, and it's exactly what this one-day workshop is built to teach. **How the Day Unfolds** * **Module 1: Introduction to Go-To-Market Strategy** — They learn what a GTM strategy actually is, why it matters, and how to get cross-functional stakeholders coordinated from day one. * **Module 2: Understanding the Target Market** — A case study pushes them to segment customers properly, using research tools to uncover real pain points and jobs to be done. * **Module 3: Crafting Unique Value Proposition** — Through a role-play, they sharpen product positioning into messaging and an elevator pitch that actually lands. * **Module 4: Product and Pricing Strategy** — A group activity has them testing pricing models against competitive scenarios, until the numbers align with real product-market fit. * **Module 5: Sales Enablement & Channel Strategy** — Scenario planning walks them through direct versus indirect channels, aligning sales messaging, and handling objections before they arise. * **Module 6: Marketing and Demand Generation** — They build awareness and conversion strategies, mapping out a real launch playbook for the marketing team to execute. * **Module 7: Operational Readiness** — A team activity surfaces the internal training, governance, and logistics needed so the whole organization is aligned before launch day. * **Module 8: Measuring Success & KPIs** — An exercise has them setting real business objectives and building the dashboards to track whether the launch is actually working. * **Module 9: Real-World Application & Case Studies** — By the end of the day, they aren't just theorizing, they're applying GTM frameworks directly to their own product, learning from real launches that succeeded and failed. **What Changes By the End** **Attendees leave able to:** * Understand core GTM frameworks and tools for product success * Identify target markets and define compelling value propositions * Develop pricing strategies that align with customer needs * Coordinate sales, marketing, and product for unified execution * Plan, launch, and evaluate GTM strategies using measurable KPIs **Who Finds Themselves Here** * Product managers * Marketing professionals * Sales leaders * Business development managers * Startup founders and entrepreneurs **Real Practice, Not Passive Listening** Every attendee works through case studies, role-play, and scenario planning, live, in the room. The scenario above isn't hypothetical, it reflects exactly what happens when teams launch without a coordinated plan, and how this workshop prepares them to launch with one. **©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Bring This to Your Organization** Picture an entire product and marketing team walking into their next launch already aligned, on positioning, pricing, and messaging, before day one. This workshop is available as a customized in-house session, on-site or virtual, with group pricing for organizations ready to build that capability together. **📧 Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** **FAQs** **1\. Do I need prior leadership experience to attend this workshop?** No, this workshop works for both newly promoted leaders and experienced professionals looking to sharpen their skills. **2\. Is this only for doctors and nurses?** Not at all, it's built for anyone in a healthcare setting, including administrators, support staff, and students entering the field. **3\. Will I actually practice real scenarios\, or is this mostly lecture\-based?** You'll work through role-play, case studies, and simulation throughout the day, not passive listening. **4\. What if I struggle with speaking up during handovers or escalations?** Module 2 is built exactly for this, covering structured communication using SBAR to close common communication gaps. **5\. Does the workshop help with managing conflict\, not just clinical decisions?** Yes, Module 6 addresses workplace challenges directly, including conflict, stress, and burnout, alongside Module 3's focus on team dynamics. **6\. Is this relevant if I'm not in a leadership role yet\, but want to be?** Yes, it's designed to help anyone transitioning into leadership roles build the foundational skills needed for that step. **7\. Does the course cover patient safety\, or just team leadership?** Yes, Module 5 covers the direct link between leadership and patient safety outcomes, including quality practices and reporting culture. **8\. What if clinical governance and decision\-making frameworks feel unfamiliar to me?** Module 4 walks you through safe decision frameworks and governance basics using a real case study. **9\. Can this workshop be customized for our hospital or department specifically?** Yes, group sessions can be tailored to your organization and delivered on-site or virtually, with group pricing available. **10\. What do I actually walk away with at the end of the day?** A practical framework across all seven leadership areas, real practice through role-play and simulation, and a personal leadership growth plan, plus a Course Completion Certificate. **11\. What is the refund policy?** You are eligible to request a refund up to 7 days before the event.
GTM Mastery: A One-Day Strategy Session in Sydney
Tue, Sep 22, 2:00 PM**Master Go-to-Market Strategy for Successful Product Launches** Master Go-to-Market Strategy in 1 day. Learn product positioning, pricing, sales alignment, demand generation, and launch planning to drive successful product launches. **Program Details** **Duration:** 1 Full Day (8 Hours) **Delivery Mode:** Classroom / Inhouse **Language:** English **Credits:** 8 PDUs / Training Hours **Certification:** Course Completion Certificate **Refreshments:** Lunch, Snacks, and beverages will be provided during the session **Every Successful Launch Has a Day One. This Could Be Yours.** **If you would like weekend training sessions, kindly reach out to us at [info@mangates.com]( info@mangates.com) for availability and scheduling.** **The Problem Wasn't the Product** The product was ready. The team had spent months building it. But the launch fell flat, sales didn't know how to position it, marketing was targeting the wrong audience, and by the time anyone noticed, the momentum was already gone. That's not a product problem. It's a go-to-market problem, and it happens far more often than most teams realize. **The Moment a Launch Actually Comes Together** Picture this: a product manager walks into a launch planning meeting with a clear customer segment, a sharp value proposition, and sales and marketing already aligned on messaging. Instead of scrambling after launch day, the team is executing a plan they built together. That's not luck. That's a process, and it's exactly what this one-day workshop is built to teach. **How the Day Unfolds** * **Module 1: Introduction to Go-To-Market Strategy** — They learn what a GTM strategy actually is, why it matters, and how to get cross-functional stakeholders coordinated from day one. * **Module 2: Understanding the Target Market** — A case study pushes them to segment customers properly, using research tools to uncover real pain points and jobs to be done. * **Module 3: Crafting Unique Value Proposition** — Through a role-play, they sharpen product positioning into messaging and an elevator pitch that actually lands. * **Module 4: Product and Pricing Strategy** — A group activity has them testing pricing models against competitive scenarios, until the numbers align with real product-market fit. * **Module 5: Sales Enablement & Channel Strategy** — Scenario planning walks them through direct versus indirect channels, aligning sales messaging, and handling objections before they arise. * **Module 6: Marketing and Demand Generation** — They build awareness and conversion strategies, mapping out a real launch playbook for the marketing team to execute. * **Module 7: Operational Readiness** — A team activity surfaces the internal training, governance, and logistics needed so the whole organization is aligned before launch day. * **Module 8: Measuring Success & KPIs** — An exercise has them setting real business objectives and building the dashboards to track whether the launch is actually working. * **Module 9: Real-World Application & Case Studies** — By the end of the day, they aren't just theorizing, they're applying GTM frameworks directly to their own product, learning from real launches that succeeded and failed. **What Changes By the End** **Attendees leave able to:** * Understand core GTM frameworks and tools for product success * Identify target markets and define compelling value propositions * Develop pricing strategies that align with customer needs * Coordinate sales, marketing, and product for unified execution * Plan, launch, and evaluate GTM strategies using measurable KPIs **Who Finds Themselves Here** * Product managers * Marketing professionals * Sales leaders * Business development managers * Startup founders and entrepreneurs **Real Practice, Not Passive Listening** Every attendee works through case studies, role-play, and scenario planning, live, in the room. The scenario above isn't hypothetical, it reflects exactly what happens when teams launch without a coordinated plan, and how this workshop prepares them to launch with one. **©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.** **Bring This to Your Organization** Picture an entire product and marketing team walking into their next launch already aligned, on positioning, pricing, and messaging, before day one. This workshop is available as a customized in-house session, on-site or virtual, with group pricing for organizations ready to build that capability together. **📧 Contact us today to schedule a customized in-house session: [corporate@mangates.com](corporate@mangates.com)** **FAQs** **1\. Do I need prior leadership experience to attend this workshop?** No, this workshop works for both newly promoted leaders and experienced professionals looking to sharpen their skills. **2\. Is this only for doctors and nurses?** Not at all, it's built for anyone in a healthcare setting, including administrators, support staff, and students entering the field. **3\. Will I actually practice real scenarios\, or is this mostly lecture\-based?** You'll work through role-play, case studies, and simulation throughout the day, not passive listening. **4\. What if I struggle with speaking up during handovers or escalations?** Module 2 is built exactly for this, covering structured communication using SBAR to close common communication gaps. **5\. Does the workshop help with managing conflict\, not just clinical decisions?** Yes, Module 6 addresses workplace challenges directly, including conflict, stress, and burnout, alongside Module 3's focus on team dynamics. **6\. Is this relevant if I'm not in a leadership role yet\, but want to be?** Yes, it's designed to help anyone transitioning into leadership roles build the foundational skills needed for that step. **7\. Does the course cover patient safety\, or just team leadership?** Yes, Module 5 covers the direct link between leadership and patient safety outcomes, including quality practices and reporting culture. **8\. What if clinical governance and decision\-making frameworks feel unfamiliar to me?** Module 4 walks you through safe decision frameworks and governance basics using a real case study. **9\. Can this workshop be customized for our hospital or department specifically?** Yes, group sessions can be tailored to your organization and delivered on-site or virtually, with group pricing available. **10\. What do I actually walk away with at the end of the day?** A practical framework across all seven leadership areas, real practice through role-play and simulation, and a personal leadership growth plan, plus a Course Completion Certificate. **11\. What is the refund policy?** You are eligible to request a refund up to 7 days before the event.
Always Be Connecting: Poker Night | Professionals Networking
Tue, Aug 18, 8:00 AMExpand your professional network at Storytellers Australia, a unique creative space in North Sydney built for local business leaders. We use the poker table to help you meet other executives naturally. We place you in curated groups for a fun and friendly game where you can talk strategy, share insights, and build real relationships through healthy competition. Please note this is a social networking event only; no real money or actual gambling is involved. Event Details * Date & Time: Tuesday\, 18 August \| 6:00 PM * Venue: Storytellers Australia, 349 Pacific Highway, North Sydney NSW * Format: Facilitated Poker Game (No Real Money) & Sausage Sizzle + BYO Drinks * Cost: Free Executive Ticket – Seats are limited, RSVP required Why attend? You can learn more about how a person thinks during one hour at the poker table than during a year of standard networking. Come prepared to connect, bring your poker face, and make your Tuesday night a lot more fun! Pair up with a new contact or two in our full house! ♠️ 🎟️ Select your ticket type: VIP Seat at the Table or Networking Only. 🔗 [https://www.eventbrite.com/e/always-be-connecting-poker-night-professionals-networking-north-sydney-tickets-1993106166196](https://www.eventbrite.com/e/always-be-connecting-poker-night-professionals-networking-north-sydney-tickets-1993106166196) Seats are limited, so secure your spot today! **ABOUT** ***Storytellers Australia***, [https://storytellersaustralia.au/](https://storytellersaustralia.au/connect/), is a “media-led third space”: a vibrant hub where everyone collaborates, shares ideas, and reaches full potential. This is a place where businesses effortlessly communicate, ideas spark, and connections flourish, free from traditional marketing friction. We aim to foster this environment, enabling brands to achieve goals and contribute to a vibrant ecosystem of shared knowledge, human connection, and interconnected growth. Let’s be clear: supporting a thriving workforce is not just about camaraderie and pizza parties to acknowledge their hard work. We focus on connecting your people to your brand mission, so they feel as elite as the projects they deliver. When your team is supported, they deliver with a level of precision that delights your clients, turning "happy employees" into your most effective strategy for winning the next contract.
Earning Influence: Why Strong Design work doesn't move the room
Tue, Aug 18, 8:00 AMWelcome Back CCX Sydney to our events for 2026 from myself, Lydia, Sylvia and James and we are planning a bumper selection of speakers for this year. Our next event on August 18th will feature two unique presentations from Designers Dan Whelan and Ariel Blackman both from Commonwealth Bank. We will be hosting by the Team at Hipages special thanks to Carlos Guedes and Natalia Furtado. Our first Talk from CBA Product Design leader, Dan Whelan: **Earning Influence: Why Strong Design Work Doesn't Move the Room** **About Dan's Talk** You're doing great work. Decisions move on without you anyway. Here's why — and what has to be true before that changes. It's easy to assume that if the work is good enough, it earns its own influence. It doesn't. Design gets described, by default, in process terms — what was explored, tested, shipped — while the room is listening for risk, revenue and consequence, meaning how we describe the work to each other isn't the value our stakeholders want to see. Good work can fail to move a decision, because how it's described isn't connected to the decision's value. This talk covers the two things that usually get in the way of making your work land. First, the translation problem: why the same piece of work, described two different ways, gets two completely different receptions from your non-designer stakeholders. Second, the gap underneath: work that fails to land because it was never linked to key behaviour to start with, it was built around untraceable best practice. This talk covers both, so the next time you do good work, it doesn't get ignored. **About Dan** Dan Whelan is a design leader with 20 years across companies including Intuit and CommBank, and some of Australia's most complex financial products. She writes and speaks on decision quality and behavioural design, helping designers close the gap between doing strong work and having it influence the room. Our second speaker also from CBA will Ariel Blackman, User Experience Designer on Neurodivergent Strategies **About Ariels talk** Neurospicy Awareness, Acceptance & Strategies An honest look at life as a neurodivergent designer. Through personal stories and practical strategies, Ariel shares what she's learned about managing overwhelm, working with her brain instead of against it, and embracing self-acceptance along the way. Expect a mix of lived experience, useful tools, and a healthy dose of neurospicy chaos **About Ariel:** Ariel Blackman is a Product Designer with over 10 years of experience creating digital products and experiences. Alongside her design career, she's spent years learning how to navigate life as a neurodivergent person, developing practical tools and strategies to better understand herself, manage overwhelm, and work with her brain rather than against it. Passionate about sharing lived experiences with honesty, humour, and vulnerability, Ariel enjoys creating spaces where people feel seen, understood, and accepted. She believes that while everyone's experience is different, there is immense value in sharing the strategies and lessons we've learned along the way. Please note that we will be back at Hipages for our August Event so please familiarise yourself with The location and Start Time. We hope to See you in August and are really looking forward to Hearing from both Dan and Ariel.
Australia Asia Business Investment Network Monthly Meet Up
Sat, Aug 22, 2:00 AMWelcome to our meet up, where we unite, share and chat about day-to-day life, goals and plans, strategies, work life balance, business and investment opportunities. Smart casual attire. Belroy Hotel, Upstairs near terrace. Please look for "Meet Up" sign on Table Agenda Session 1: Introduction Session 2: Five-minute introductory presentation by participants Session 3: Networking Session Session 4: Closing Remarks ** Join our Asia Wealth Connect (AWC) community for support, opportunities and collaboration at [https://www.asiawealthconnect.com.au](https://www.asiawealthconnect.com.au) Hope to see you there. Please be on time and note the event can finish earlier depending on numbers
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