Brand Strategy Barcelona
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Why A/B Testing Sucks - Hatch Mixer Barcelona
Wed, Sep 16, 4:30 PM**UX Hub** is thrilled to welcome you to our next event: **Why A/B Testing Sucks** Most teams don’t have a problem with running experiments; they have a problem with how they interpret them. This talk shows how our industry’s obsession with p-values, “95% significance,” and single-number uplifts quietly leads to bad product decisions, misunderstood results, and wasted opportunities. Instead of yet another stats lecture, we’ll unpack how A/B tests and p-values can easily get misread in practice and why classical significance testing is so hard to explain to stakeholders. Then, we’ll explore a more intuitive way to talk about experiments: in terms of the probability of uplift, minimum expected impact, and business value, not arbitrary thresholds. You’ll walk away with practical guidance and report patterns you can use tomorrow. So that your A/B tests stop “sucking” and start supporting clearer, more honest decisions in your product team. **Speaker** Dr.-Ing. Maximilian Speicher is Director of Product Design at BESTSECRET. His (research) interests lie primarily with novel ways to do UX research and design, responsible and sustainable design, and beyond-screen and physical–digital interaction. He is also a freelance UX and product consultant, plays ringtennis, and blogs at maxspeicher.com/newsletter. **Hosts** This event is hosted by UX Hub BCN in partnership with Hatch Conference **Location:** Wallapop HQ **To join us, just:** ✅ RSVP here on Meetup ✅ RSVP here on Hatch conference - https://mixers.hatchconference.com/e/barcelona-uxhub ✅ Answer [this form](https://48db4b2d.sibforms.com/serve/MUIFALfB0bn_p1G9zS7yYICl8fr4aT-cjBYl7Ow1DKvi6gv1FzDSE3Dt9fmIH5k78PONlJNEn2S6UnpOuo_VNIeUd69dkI5RJ0kaw7TjtxPjtwYy8KKc80BkMTozTqyRXiKCcXK9G8y-NccOB4S1Ci0SPkuWLJ5BCVWC80yGZ9bhinpCpoBKNV5cyovr3wH4BWM1_lNTf8IsVTvO) **Details:** 🗓️ Date: Wednesday, September 16, 2026 ⏰ Time: 18:30 CET 📍 Location: Wallapop HQ **Why You’ll Love It:** Learn how to stop misinterpreting A/B tests and start making clearer, more confident product decisions with frameworks and reporting patterns you can use tomorrow. **Agenda:** 18:30\-19:00 \| Doors open 19:00–19:15 \| Introduction 19:15–18:55 \| Talk 18:55–19:15 \| Live Q&A **Educational partners:** [Interaction Design Foundation](https://ixdf.org/) [Uxcel](https://uxcel.com/?utm_medium=paid%20search&utm_source=google&utm_campaign=brand&utm_term=uxcel&utm_source=google&utm_medium=cpc&utm_campaign=23478421564&gad_source=1&gad_campaignid=23478421564&gbraid=0AAAAAoYVYnfrZ5Yt8YP5nzmg5PiQ4LvIK&gclid=CjwKCAjw6rfSBhAqEiwA_yocppX7EENM8-y2gWRMnWIprvZnHOrWMLhhAxQKPof1jyFAryWd1HY_ERoCJIQQAvD_BwE) **Sponsor:** [Uxia](https://www.uxia.app/) **P.S.** Please make sure to show up on time. Please make sure to **show up on time** — so that we can run a smooth event for everyone 🫶
Circling, Transformational Connection - Relational Presence
Tue, Sep 29, 4:30 PMCircling and Transformational Connection - the practice of relational presencing Barcelona, Av Diagonal 345. 50 meters from Verdauger st. Press the button ' bajo' This group is about presence, authenticity, connection, aliveness and revealing the truth of the present moment. *Meeting meaningfully yourself and others in and trough the present moment - ☀️ This practice invites us for : -Slowing down. -Listening and landing. -Tuning into the present moment and the unique experience of it. \- Becoming aware and noticing how something "speaks" to you trough the unfoldment of the present moment\, within and in environment\. \- Revealing something meaningful for you from your felt sense and present moment experience to other/s\. \- Noticing how the presence of others impacts and 'speaks' to you\. \- Owning your bodily felt sense experience\. \- Trusting your experience\. \- Aiming to listen\, attune\, empathize and understand the other ones and to be with them in their experience\. ☀️This practice can be described as a relational meditation, or relational truth seeking. Aim is to gradually develop contemplative and reflective capacity towards all the nuances manifesting trough shared present moment experience. This can often create deep insights, meaningful moments in connection, and even altered states of consciousness. ☀️Some of the other skills which are developing trough this practice are : - awareness skills (body, emotion, energy) *communication skills - ability to stay in a present moment *connection skills - empathy, intuition, capacity to know beyond usualness *heart openness - trust to Life's wisdom *accuracy in articulation - ability to contemplate any life experience - The evening will unfold trough pair and group exercises. Practice evenings will be weekly, on Tuesdays at 18:30-21:00. Place : Barcelona Av Diagonal 345. 50 meters from Verdauger st. Press the button ' bajo' Questions and sign up +4530958904/ Petri Price of the practice evening : Donations welcomed, if you feel and can. Warmly welcome 😊
ProductTank Barcelona - Back to School: Lightning Talks Edition
Tue, Sep 15, 4:30 PMBack from summer and ready for some inspiration? Get ready for our Lightning Talks edition. This one runs differently. There is no fixed lineup and no pre-speaker selected. You propose a talk, the room votes, and the winning talks happen that same night in parallel rooms. Anyone can submit. If your form is complete, your talk goes on the ballot and the community decides the rest. **How it works** 1. **[Submit your talk HERE](https://docs.google.com/forms/d/e/1FAIpQLSdAJIV3xNpgugFqcfqQp4e2_jIITgChzR_Ed2SMWEyRGm3FwQ/viewform?usp=dialog)** between September 4 and September 14. Title, two lines of description, one category. 2. On the night, every proposal goes up on screen and everyone votes. 3. The 6-8 most voted talks run at 19:15, one per room, 20 minutes each. 4. Each room comes back and tells the rest of us what happened. **The four categories** * **AI in product**. How are you working, what you actually built, tried or broke. Not predictions. * **Product fundamentals**. Discovery, prioritization, metrics, strategy. The craft itself. * **Career and interviews**. Growing, switching, hiring, getting hired, and what interview loops really look like from either side of the table. * **Failures and lessons learned**. The thing that didn't work, and what you know now because of it. **👉🏽 [SUBMIT YOUR TALK HERE!](https://docs.google.com/forms/d/e/1FAIpQLSdAJIV3xNpgugFqcfqQp4e2_jIITgChzR_Ed2SMWEyRGm3FwQ/viewform?usp=dialog) 👈🏽** ===== 📍 **Location:** eDreams ODIGEO, Barcelona 🗓 **Date:** Tuesday, September 15th 🕒 **Time:** Doors open at 6:30 PM \| Event starts at 6:45 PM Don’t forget to bring a valid ID to enter the venue. 🎟 **RSVPs fill fast** — please update yours at least 24h in advance if your plans change so someone on the waitlist can join.
Bet on Yourself - A Transformational Talk
Sun, Sep 20, 2:30 PMBet On Yourself Take a chance on yourself as our guest speaker will share his mental process of improving his life when defied the odds in more than one way, including survival. We can all level up from this event! You'll be part of a dynamic conversation between the two facilitators who'll drive you into real life transformative events and challenges. Get ready to own your confidence and take charge at BET ON YOURSELF! This in-person event is all about **believing in YOU,** pushing past limits, and turning dreams into reality. Guest Speaker: **Richard Haggerty**. **Author of Shatterproof Spirit** and Espíritu Inquebrantable Richard is a cybersecurity expert, and dedicated father of two. A former military service member and endurance athlete, Richard’s journey of resilience took on profound meaning after a devastating mountain bike crash left him destroyed physically, mentally, and confidently. He beat the odds by simply surviving, and then defied again insurmountable odds to reclaim his life through sheer grit and mental discipline, he now shares powerful insights on overcoming extreme adversity and building an unbreakable mindset for both business and life. **Leonardo Tabaton** **Confident Coach** with over 2 years of expertise on field directly helped dozens of people getting out of comfort zone, targeting and reach results in order to gain deep satisfaction in many areas of life, such as scaling in business, quit addictions and becoming successful networkers. Right after the talk, stick around to connect with a great crowd of fellow founders, creatives, and professionals. It’s the perfect, relaxed setting to spark new collaborations, exchange ideas, and build quality relationships. Stay for the Networking & Meet-and-Greet * Admission: Event is free * Venue Support: We just ask that each guest orders at least one drink from the hotel bar to support our hosts. September it's the season to Bet On Yourself. Start with the first step!
(7 PM) BARCELONA : Networking & Digital Marketing Tribe Meetup
Thu, Sep 17, 5:00 PM**Time: 7 pm Barcelona** 🔹**Please fill in your details to confirm your attendance.** **[Confirm my attendance, click here](https://www.dopplerpages.com/dmktribe-BC897/NetworkingDigitalMarketingTribeBarcelonaseptiembre)** **Networking & Digital Marketing Tribe Meetup** **👥 Connect · Share · Grow with Digital Marketing Professionals** Join DMK Tribe for an inspiring evening of networking, collaboration, and connection with marketers, entrepreneurs, and creative minds. Whether you're a seasoned expert or just starting your journey, this is your space to: ✅ Connect with like-minded professionals ✅ Share ideas, insights, and experiences ✅ Learn from peers and industry voices ✅ Enjoy a relaxed and friendly atmosphere with drinks **💙 We believe meaningful connections should be accessible to all. That’s why there’s no fixed fee to attend.** **Join our channels:** **WhatsApp:**[ I’d like to be part of the WhatsApp group](https://www.dopplerpages.com/dmktribe-BC897/joinusourwhatsappgroups) Please complete this form to join the group. You’ll be added to the WhatsApp group shortly afterwards. **Instagram:** [@dmktribebcn](https://www.instagram.com/dmktribebcn/?hl=en) **LinkedIn: [DMK Tribe](https://www.linkedin.com/company/dmktribe/?viewAsMember=true)** [💙](https://www.linkedin.com/company/dmktribe/?viewAsMember=true) **LinkedIn Group:** [Digital Marketing Group Lisbon](https://www.linkedin.com/groups/9249844/) **Telegram: [Group 🙌](https://t.me/+YrJYhbXrDDYwYjg0)** **🤝 Register on our platform:** **🔗 [https://dmktribe.com/be-a-member/](https://dmktribe.com/be-a-member/)📝👥** **🌍 About DMK Tribe** DMK Tribe is an international community of marketers, creatives, entrepreneurs, and curious minds who believe in the power of genuine human connection. With two inspiring years of growth behind us in Lisbon, Barcelona, and Milan, our journey of expanding reach and impact continues. Our mission is to empower professionals and businesses through authentic connections, continuous learning, and purposeful collaboration. With over 8.000 active members, we organise regular events, workshops, and masterminds focused on digital marketing trends, personal branding, content creation, AI, and entrepreneurship. We’re more than a network – we’re a movement of value-driven professionals building lasting impact. We're a global community of marketing professionals united by our values ❤️ Love \| 🤝 Caring \| 🎁 Serving \| 📚 Learning \| 🌍 Inclusion
Free entrance@Sutton every Saturday
Sat, Sep 19, 9:55 PMFree entrance till 01:00 Here is the link to get free entrance list KAZU https://xceed.me/es/barcelona/club/sutton-barcelona/channel--kazu-1 🕺Dress code💃 No sportswear and shoes Elegant * House Comercial / Reggaeton / Top Hits * Girls +23 / Boys +25 *Atencion* Boys better to wear long trousers( shorts might not be accepted) at Sutton It is very strict for the dress code. If you have big tattoo it is better to hide it Please bring ID Better to be there before 00:30 to avoid the line Please just say”Kazu” at the entrance Follow imstagram@partykazubcn https://www.instagram.com/partykazubcn/ Whatsapp +34665605282 [https://wa.me/819034360634?text=](https://wa.me/819034360634?text&fbclid=IwAR3E16DsD7Cdnxe-ttX1PkwOaJxHlVY-vsthXDrXX9ouqxiUB9Y4q1YYFdk) VIP table reservation If you have any question,please contact me JOIN OUR WHATSAPP GROUP FOR FREE PARTY INFO [https://chat.whatsapp.com/I9WhcV2FB0IHY8zNZbCEeI](https://chat.whatsapp.com/I9WhcV2FB0IHY8zNZbCEeI) JOIN OUR WHATSAPP GROUP FOR FREE PARTY INFO [https://chat.whatsapp.com/I9WhcV2FB0IHY8zNZbCEeI](https://chat.whatsapp.com/I9WhcV2FB0IHY8zNZbCEeI)
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