Brand Strategy Barcelona
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Why A/B Testing Sucks - Hatch Mixer Barcelona
Wed, Sep 16, 4:30 PM**UX Hub** is thrilled to welcome you to our next event: **Why A/B Testing Sucks** Most teams don’t have a problem with running experiments; they have a problem with how they interpret them. This talk shows how our industry’s obsession with p-values, “95% significance,” and single-number uplifts quietly leads to bad product decisions, misunderstood results, and wasted opportunities. Instead of yet another stats lecture, we’ll unpack how A/B tests and p-values can easily get misread in practice and why classical significance testing is so hard to explain to stakeholders. Then, we’ll explore a more intuitive way to talk about experiments: in terms of the probability of uplift, minimum expected impact, and business value, not arbitrary thresholds. You’ll walk away with practical guidance and report patterns you can use tomorrow. So that your A/B tests stop “sucking” and start supporting clearer, more honest decisions in your product team. **Speaker** Dr.-Ing. Maximilian Speicher is Director of Product Design at BESTSECRET. His (research) interests lie primarily with novel ways to do UX research and design, responsible and sustainable design, and beyond-screen and physical–digital interaction. He is also a freelance UX and product consultant, plays ringtennis, and blogs at maxspeicher.com/newsletter. **Hosts** This event is hosted by UX Hub BCN in partnership with Hatch Conference **Location:** Wallapop HQ **To join us, just:** ✅ RSVP here on Meetup ✅ RSVP here on Hatch conference - https://mixers.hatchconference.com/e/barcelona-uxhub ✅ Answer [this form](https://48db4b2d.sibforms.com/serve/MUIFALfB0bn_p1G9zS7yYICl8fr4aT-cjBYl7Ow1DKvi6gv1FzDSE3Dt9fmIH5k78PONlJNEn2S6UnpOuo_VNIeUd69dkI5RJ0kaw7TjtxPjtwYy8KKc80BkMTozTqyRXiKCcXK9G8y-NccOB4S1Ci0SPkuWLJ5BCVWC80yGZ9bhinpCpoBKNV5cyovr3wH4BWM1_lNTf8IsVTvO) **Details:** 🗓️ Date: Wednesday, September 16, 2026 ⏰ Time: 18:30 CET 📍 Location: Wallapop HQ **Why You’ll Love It:** Learn how to stop misinterpreting A/B tests and start making clearer, more confident product decisions with frameworks and reporting patterns you can use tomorrow. **Agenda:** 18:30\-19:00 \| Doors open 19:00–19:15 \| Introduction 19:15–18:55 \| Talk 18:55–19:15 \| Live Q&A **Educational partners:** [Interaction Design Foundation](https://ixdf.org/) [Uxcel](https://uxcel.com/?utm_medium=paid%20search&utm_source=google&utm_campaign=brand&utm_term=uxcel&utm_source=google&utm_medium=cpc&utm_campaign=23478421564&gad_source=1&gad_campaignid=23478421564&gbraid=0AAAAAoYVYnfrZ5Yt8YP5nzmg5PiQ4LvIK&gclid=CjwKCAjw6rfSBhAqEiwA_yocppX7EENM8-y2gWRMnWIprvZnHOrWMLhhAxQKPof1jyFAryWd1HY_ERoCJIQQAvD_BwE) **Sponsor:** [Uxia](https://www.uxia.app/) **P.S.** Please make sure to show up on time. Please make sure to **show up on time** — so that we can run a smooth event for everyone 🫶

Circling, Transformational Connection - Relational Presence
Tue, Sep 29, 4:30 PMCircling and Transformational Connection - the practice of relational presencing Barcelona, Av Diagonal 345. 50 meters from Verdauger st. Press the button ' bajo' This group is about presence, authenticity, connection, aliveness and revealing the truth of the present moment. *Meeting meaningfully yourself and others in and trough the present moment - ☀️ This practice invites us for : -Slowing down. -Listening and landing. -Tuning into the present moment and the unique experience of it. \- Becoming aware and noticing how something "speaks" to you trough the unfoldment of the present moment\, within and in environment\. \- Revealing something meaningful for you from your felt sense and present moment experience to other/s\. \- Noticing how the presence of others impacts and 'speaks' to you\. \- Owning your bodily felt sense experience\. \- Trusting your experience\. \- Aiming to listen\, attune\, empathize and understand the other ones and to be with them in their experience\. ☀️This practice can be described as a relational meditation, or relational truth seeking. Aim is to gradually develop contemplative and reflective capacity towards all the nuances manifesting trough shared present moment experience. This can often create deep insights, meaningful moments in connection, and even altered states of consciousness. ☀️Some of the other skills which are developing trough this practice are : - awareness skills (body, emotion, energy) *communication skills - ability to stay in a present moment *connection skills - empathy, intuition, capacity to know beyond usualness *heart openness - trust to Life's wisdom *accuracy in articulation - ability to contemplate any life experience - The evening will unfold trough pair and group exercises. Practice evenings will be weekly, on Tuesdays at 18:30-21:00. Place : Barcelona Av Diagonal 345. 50 meters from Verdauger st. Press the button ' bajo' Questions and sign up +4530958904/ Petri Price of the practice evening : Donations welcomed, if you feel and can. Warmly welcome 😊

ProductTank Barcelona - Back to School: Lightning Talks Edition
Tue, Sep 15, 4:30 PMBack from summer and ready for some inspiration? Get ready for our Lightning Talks edition. This one runs differently. There is no fixed lineup and no pre-speaker selected. You propose a talk, the room votes, and the winning talks happen that same night in parallel rooms. Anyone can submit. If your form is complete, your talk goes on the ballot and the community decides the rest. **How it works** 1. **[Submit your talk HERE](https://docs.google.com/forms/d/e/1FAIpQLSdAJIV3xNpgugFqcfqQp4e2_jIITgChzR_Ed2SMWEyRGm3FwQ/viewform?usp=dialog)** between September 4 and September 14. Title, two lines of description, one category. 2. On the night, every proposal goes up on screen and everyone votes. 3. The 6-8 most voted talks run at 19:15, one per room, 20 minutes each. 4. Each room comes back and tells the rest of us what happened. **The four categories** * **AI in product**. How are you working, what you actually built, tried or broke. Not predictions. * **Product fundamentals**. Discovery, prioritization, metrics, strategy. The craft itself. * **Career and interviews**. Growing, switching, hiring, getting hired, and what interview loops really look like from either side of the table. * **Failures and lessons learned**. The thing that didn't work, and what you know now because of it. **👉🏽 [SUBMIT YOUR TALK HERE!](https://docs.google.com/forms/d/e/1FAIpQLSdAJIV3xNpgugFqcfqQp4e2_jIITgChzR_Ed2SMWEyRGm3FwQ/viewform?usp=dialog) 👈🏽** ===== 📍 **Location:** eDreams ODIGEO, Barcelona 🗓 **Date:** Tuesday, September 15th 🕒 **Time:** Doors open at 6:30 PM \| Event starts at 6:45 PM Don’t forget to bring a valid ID to enter the venue. 🎟 **RSVPs fill fast** — please update yours at least 24h in advance if your plans change so someone on the waitlist can join.

Free entrance@Sutton every Saturday
Sat, Sep 19, 9:55 PMFree entrance till 01:00 Here is the link to get free entrance list KAZU https://xceed.me/es/barcelona/club/sutton-barcelona/channel--kazu-1 🕺Dress code💃 No sportswear and shoes Elegant * House Comercial / Reggaeton / Top Hits * Girls +23 / Boys +25 *Atencion* Boys better to wear long trousers( shorts might not be accepted) at Sutton It is very strict for the dress code. If you have big tattoo it is better to hide it Please bring ID Better to be there before 00:30 to avoid the line Please just say”Kazu” at the entrance Follow imstagram@partykazubcn https://www.instagram.com/partykazubcn/ Whatsapp +34665605282 [https://wa.me/819034360634?text=](https://wa.me/819034360634?text&fbclid=IwAR3E16DsD7Cdnxe-ttX1PkwOaJxHlVY-vsthXDrXX9ouqxiUB9Y4q1YYFdk) VIP table reservation If you have any question,please contact me JOIN OUR WHATSAPP GROUP FOR FREE PARTY INFO [https://chat.whatsapp.com/I9WhcV2FB0IHY8zNZbCEeI](https://chat.whatsapp.com/I9WhcV2FB0IHY8zNZbCEeI) JOIN OUR WHATSAPP GROUP FOR FREE PARTY INFO [https://chat.whatsapp.com/I9WhcV2FB0IHY8zNZbCEeI](https://chat.whatsapp.com/I9WhcV2FB0IHY8zNZbCEeI)

(7 PM) BARCELONA : Networking & Digital Marketing Tribe Meetup
Thu, Sep 17, 5:00 PM**Time: 7 pm Barcelona** 🔹**Please fill in your details to confirm your attendance.** **[Confirm my attendance, click here](https://www.dopplerpages.com/dmktribe-BC897/NetworkingDigitalMarketingTribeBarcelonaseptiembre)** **Networking & Digital Marketing Tribe Meetup** **👥 Connect · Share · Grow with Digital Marketing Professionals** Join DMK Tribe for an inspiring evening of networking, collaboration, and connection with marketers, entrepreneurs, and creative minds. Whether you're a seasoned expert or just starting your journey, this is your space to: ✅ Connect with like-minded professionals ✅ Share ideas, insights, and experiences ✅ Learn from peers and industry voices ✅ Enjoy a relaxed and friendly atmosphere with drinks **💙 We believe meaningful connections should be accessible to all. That’s why there’s no fixed fee to attend.** **Join our channels:** **WhatsApp:**[ I’d like to be part of the WhatsApp group](https://www.dopplerpages.com/dmktribe-BC897/joinusourwhatsappgroups) Please complete this form to join the group. You’ll be added to the WhatsApp group shortly afterwards. **Instagram:** [@dmktribebcn](https://www.instagram.com/dmktribebcn/?hl=en) **LinkedIn: [DMK Tribe](https://www.linkedin.com/company/dmktribe/?viewAsMember=true)** [💙](https://www.linkedin.com/company/dmktribe/?viewAsMember=true) **LinkedIn Group:** [Digital Marketing Group Lisbon](https://www.linkedin.com/groups/9249844/) **Telegram: [Group 🙌](https://t.me/+YrJYhbXrDDYwYjg0)** **🤝 Register on our platform:** **🔗 [https://dmktribe.com/be-a-member/](https://dmktribe.com/be-a-member/)📝👥** **🌍 About DMK Tribe** DMK Tribe is an international community of marketers, creatives, entrepreneurs, and curious minds who believe in the power of genuine human connection. With two inspiring years of growth behind us in Lisbon, Barcelona, and Milan, our journey of expanding reach and impact continues. Our mission is to empower professionals and businesses through authentic connections, continuous learning, and purposeful collaboration. With over 8.000 active members, we organise regular events, workshops, and masterminds focused on digital marketing trends, personal branding, content creation, AI, and entrepreneurship. We’re more than a network – we’re a movement of value-driven professionals building lasting impact. We're a global community of marketing professionals united by our values ❤️ Love \| 🤝 Caring \| 🎁 Serving \| 📚 Learning \| 🌍 Inclusion

Saturday Night Party(FREE ENTRANCE & PARTY INFO)
Sat, Sep 19, 9:55 PMJOIN OUR WHATSAPP GROUP FOR FREE PARTY INFO [https://chat.whatsapp.com/I9WhcV2FB0IHY8zNZbCEeI](https://chat.whatsapp.com/I9WhcV2FB0IHY8zNZbCEeI?fbclid=IwAR3P2nlp83NXdv3ovGLCv2eL9eViYbvkONkszVMwEY5Fk1moQwQkQbkHvds) Follow imstagram@partykazubcn [https://www.instagram.com/partykazubcn/](https://www.instagram.com/partykazubcn/?fbclid=IwAR0m-gLh3Fb823RhNTchHToNSN_2ifWvhvCbEgYeiU7flTUUREBFzP8piIc) Facebook Group [https://www.facebook.com/groups/858119371823759](https://www.facebook.com/groups/858119371823759/?__cft__[0]=AZWCUcxO-MXgZ2dfgwfjD2Tg8oGpNU_GDNmK-flhcVpR-XvEm4qpW31WvfLMUZTE4rw-TIaaAQWN41vJcQTI4f6cWXhXzpp55_vI7Ll6nphhCsRKMBA6zyrw8o2_Kb8-GSU&__tn__=q) Sutton Barcelona (Free pass till 01:00 list KAZU) Here is the link to get free entrance list [https://xceed.me/.../club/sutton-barcelona/channel--kazu-1](https://l.facebook.com/l.php?u=https%3A%2F%2Fxceed.me%2Fes%2Fbarcelona%2Fclub%2Fsutton-barcelona%2Fchannel--kazu-1%3Ffbclid%3DIwAR00mPK9sr1sdx0O_vY8ttvfk7kg1ZpVsCMEK2G41pHaimR4b2lQmwve4QU&h=AT3xWhQL4qrwqChzclDWX8JXYsCAJHwMGsr-NHmydISp94lAsyFADMXd5Jj5GYEUannwN5wSz0T1YO1pfA8D5lfbVO36SvVSfLWzmOHba4pa-9BePCvyIpcAE_Od5s9dyewM&__tn__=q&c[0]=AT2lqcoSpu-YkaZXK_If7w5rwvX5f90D5nwmXuQR0iHxtUvCxqZNYlEFOtd7xP2LRcyPWHOC90saqpVmmaKdQkWSIhMn6WDfcKhng7h9xsaENeXZ68J5azWhmVOY-N--8m6ubDyrc_KAjOaSlY2gi5MlYpI0) Better to be there before 00:30 Calle de Tuset, 13, Barcelona House Comercial / Reggaeton / Top Hits Girls +23 / Boys +25 Elegant - No Sneakers or Sportswear Whatsapp +34665605282 VIP table reservation Club Otto Zutz (Free pass till 01:30 list KAZU) Send DM for guest list\*skip line\* [https://wa.me/819034360634?text=](https://l.facebook.com/l.php?u=https%3A%2F%2Fwa.me%2F819034360634%3Ftext%26fbclid%3DIwAR1xFJSOHL2snGcgYfVafS2grYQXJoJzdHttVhP1NYplFsmksI62XlOLYMw&h=AT2UX6xQtKknZBxp93Bo2yElPRdctAIgIYeXHg6uBRswsoYRezDNb2v06tSyhK8t_wqzbL2jCDe4w-j5EdYSd9T3p00sEUbySSsk6i6dYkS-UKhM3bxHjDi7zFGZpenndX78&__tn__=q&c[0]=AT2lqcoSpu-YkaZXK_If7w5rwvX5f90D5nwmXuQR0iHxtUvCxqZNYlEFOtd7xP2LRcyPWHOC90saqpVmmaKdQkWSIhMn6WDfcKhng7h9xsaENeXZ68J5azWhmVOY-N--8m6ubDyrc_KAjOaSlY2gi5MlYpI0) Carrer de Lincoln, 15, 08006 Barcelona Hip Hop / R&B / Reggaeton / Top Hits +18 Casual - No Sneakers or Sportswear La Biblio Barcelona (Free pass till 01:00 list KAZU) Just say KAZU at the door Free welcome shot Carrer de Moià, 1, 08006 Barcelona Reggaeton / Top Hits +23 Well-dressed: No Sneakers or Sportswear Opium Barcelona Passeig Marítim de la Barceloneta, 34, Barcelona Here is the link to buy entrance and VIP TABLE RESERVATION https://www.fourvenues.com/es/kazu-opium Early birds 20€ with 1 drink Hip Hop / House Comercial / R&B +18 Elegant - No Sneakers or Sportswear Saturday - Pegao - Pacha Barcelona Pacha Barcelona – 23:55h – Saturday, 18 of March R&B / Hip Hop / Afrobeat / Reggaeton / Top Hits Local & International +18 Well-dressed: No Sneakers or Sportswear Here is the link to buy ticket & VIP https://xceed.me/es/barcelona/club/pacha-barcelona/channel--kazu Whatsapp +34665605282 [https://wa.me/819034360634?text=](https://l.facebook.com/l.php?u=https%3A%2F%2Fwa.me%2F819034360634%3Ftext%26fbclid%3DIwAR0rS9r7oqPArkx9TD6Hi38kY5_ievrmT0QWjqzJjwCF05xltkVHRVAEK6E&h=AT2UX6xQtKknZBxp93Bo2yElPRdctAIgIYeXHg6uBRswsoYRezDNb2v06tSyhK8t_wqzbL2jCDe4w-j5EdYSd9T3p00sEUbySSsk6i6dYkS-UKhM3bxHjDi7zFGZpenndX78&__tn__=q&c[0]=AT2lqcoSpu-YkaZXK_If7w5rwvX5f90D5nwmXuQR0iHxtUvCxqZNYlEFOtd7xP2LRcyPWHOC90saqpVmmaKdQkWSIhMn6WDfcKhng7h9xsaENeXZ68J5azWhmVOY-N--8m6ubDyrc_KAjOaSlY2gi5MlYpI0) VIP table reservation VIP GIRLS If you have any question,please contact me
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