Brand Strategy New York
Elevate your brand strategy skills in New York

Making Better Bets: A Field Guide to Product Strategy with Andrew Skotzko
Thu, Oct 29, 11:00 PM“Be more strategic” is advice every product leader has heard. But knowing what to actually DO? That's the hard part. Join us for an early look at *[The Strategy Cycle](https://thestrategycycle.com/)*, the new book from product leadership coach [Andrew Skotzko](https://www.linkedin.com/in/andrewskotzko), which is a practical guide to turning a messy set of research, goals, stakeholder opinions, and competitive pressure into a real product strategy. Andrew frames strategy as a theory of winning, expressed through a cycle of bets. Plans, roadmaps, and goal lists all have their place, but a real strategy gives them direction and makes planning season suck a lot less. Mind the Product founder Martin Eriksson says the book shows you what to do on Monday morning—and “what to do in week 7 when the strategy is quietly falling apart.” Andrew will walk through the two halves of the cycle: **Craft the strategy.** Start with a two-page strategy sketch, distill what’s really going on in your market, name the challenge that matters most, and define why customers will choose you and keep choosing you. Then turn that into a portfolio of bets with a clear line between what’s in and what’s out. **Live the strategy.** Crafting the strategy is only about 40% of the work. The rest is deploying it, keeping it alive when shiny new things start arriving in week two, and evolving it as you learn. You’ll walk away with: * A practical way to frame strategic choices as bets * A starting template for your own strategy sketch * Tactics for keeping strategy alive after planning season ends This session is built for anyone responsible for setting direction in a fast-moving environment. Bring your hardest strategy questions. **Sponsored by:** * **[Askable:](https://www.askable.com/)** the UX research platform that grounds fast product decisions in real human evidence * **[Pendo:](https://www.pendo.io/)** Product Context for your Apps and AI Agents

Beers & Data
Tue, Nov 3, 11:00 PMWE ARE BACK IN PERSON!

Games with Strangers
Sat, Oct 24, 11:00 PMLove board games? Looking for someone to play with or something new to play? Come play games with us! Every Saturday night we run Games With Strangers. Grab a drink or dinner, meet some new people, and learn a new game. Our game expert will teach you our featured games for the night and make sure that things are running smoothly. Come be a part of our community!

Autumn Glow Party (Cocktails & Connections)
Sat, Oct 24, 11:30 PM**\*TO ATTEND GET TICKETS AT**: [https://www.eventbrite.com/e/glow-party-cocktails-connections-tickets-2001707307441](https://www.eventbrite.com/e/glow-party-cocktails-connections-tickets-2001707307441) (Limited # of ladies save $5 by using the discount code 5 at checkout. This event is being co-organized and promoted by multiple groups. This page only shows a very small portion of the actual attendees. Based on pre-sales, we expect to have a good # attending.) Imagine walking into a room and instantly spotting people you already have something in common with—before you even say a word. That’s what makes our Glow Party such a fun, relaxed way to meet people in NYC. Join up to 100 friendly members and guests from a variety of social groups for a night designed to make coming solo feel comfortable, natural, and fun. Whether you’re looking to make friends, expand your social circle, network, or simply enjoy a great night out, this event is all about connection—your way. Finally a party where you will meet others who are interested in the same things as you before you even say a word! This a fun and unique way to navigate the social scene! We use our glow bracelet color coding system as just one of the ways for you to identify and instantly connect with others who have the same interests as you! How it works: **We will have 6 different colored glow bracelets at the check in table. Each bracelet represents something that you are interested in (Green=outdoor activities, Red=singles events, Blue=arts/culture, Yellow=travel, etc). You will choose up to 3 colors that best represent things that interest you.** What to expect: * **Tri-state professionals looking to mix, mingle, and connect** * **We will have a private area reserved exclusively for our party** * **Ice breaker games with prizes** * **Our color coded system for finding like minded people** * **Hosts on hand to welcome you and introduce you to others** * **Music played at conversational levels** * **Full food & drink menu available including speciality drink specials** FAQs: **Can I come alone?** Most come on their own. If you don't know anyone, the ice-breakers will help you meet others. Come alone or bring a friend - either way you'll feel comfortable and have a great time. **How many members will be attending?** This is a multi-Meetup group event. This page only shows a very small portion of the actual attendees. **Is there a dress code?** No hats, sweats, t-shirts etc. Jeans ok. **Ages?** All welcome 21 and over. For more fun events follow: [https://www.eventbrite.com/o/new-york-city-social-events-10797526283](https://www.eventbrite.com/o/new-york-city-social-events-10797526283)

Free Funk Rock Jam Sessions Mondays - Random Strangers Jam at Shrine Harlem
Tue, Oct 27, 12:00 AMBring your instrument. Be a stranger. Join the jam. Mondays from 8-10pm with Random Strangers Jam at Shrine World Music Venue in Harlem! Online RSVPs get priority and in person sign ups start at 7:45pm. RSJ is a fully improvised psychedelic funk rock jam session led by Sky Demetri and his band. Come prepared to create new music on the spot - every 5-7 minutes, half the band takes a seat and is replaced by musicians from the audience, the new group of random strangers jams on a fresh key and concept - and the rotation continues! Join the email list at [RandomStrangersJam.com](http://randomstrangersjam.com/)! All jammers must sign in on the official sign up sheet in person. The sign up sheet becomes available in person 15 minutes before the jam. *Drums, keys, mics, amps, and a PA/DI are provided, please bring all other instruments.*

"Find Your Boo" Halloween Singles Party
Sun, Nov 1, 12:00 AM\*TO ATTEND GET TICKETS AT: [https://www.eventbrite.com/e/find-your-boo-halloween-singles-party-tickets-2003640518728?aff=oddtdtcreator&keep_tld=true](https://www.eventbrite.com/e/find-your-boo-halloween-singles-party-tickets-2003640518728?aff=oddtdtcreator&keep_tld=true) Tickets are **$10 off for a limited time**—don’t miss out! Prices will increase to over $35 soon, so grab your spot while it’s still low. Note: You **must** purchase tickets **online in advance**. Tickets will not be available at the door, and this event is highly popular — **IT WILL SELL OUT BEFORE EVENT TIME**. This Halloween, join us for an unforgettable night of mingling, cocktails, great music, and lots of fun with over **100 singles**! Halloween is one of the most exciting times of the year to go out, so come celebrate with us. Mingle, make new connections, and maybe even meet someone special! **Costume Contest**: Both men and women can compete for the title of Best Costume, and YOU get to judge! When you arrive, you’ll receive a “Best Costume” ticket. As you mingle, give your ticket to the person you think has the best costume. The more tickets someone collects, the better their chance of winning! Men give their tickets to the woman they think has the best costume, and women do the same for the men. A fun way to break the ice, right? The winners will receive an **Amazon Gift Card**! What To Expect: * **Costumes are welcome but not mandatory** * **Over 100 attendees expected** * **Doors open at 8:00 PM**—but you’re welcome to arrive anytime after! * Enjoy **Halloween candy** * Full appetizer menu available at cash bar * At **9:30 PM**, we'll kick off the dance music spontaneous dancing may emerge! * Optional Halloween-themed icebreakers to get everyone mingling. * Typically, **70% of attendees come solo**, so it’s the perfect opportunity to meet new people. *Remember: Tickets are only available online, and you won’t be able to purchase at the door.*
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