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Brand Strategy New York

Elevate your brand strategy skills in New York

Designing for a Feeling: MDA, Immersive Experiences & Emerging Technology

Designing for a Feeling: MDA, Immersive Experiences & Emerging Technology

Tue, Nov 10, 12:00 AM
From Columbia Digital Storytelling Lab
4.7

What do you want your audience to feel—and how do you design an experience that gets them there? Join Columbia DSL on Monday, November 9, for an evening with **Nick Fortugno** exploring MDA (Mechanics, Dynamics, and Aesthetics) as a framework for creating compelling immersive experiences. In MDA, aesthetics refers to the emotional experience of participating: wonder, tension, discovery, connection, belonging. We’ll explore how those feelings emerge through the rules you create, the choices you offer, and the interactions that unfold between participants. Together, we’ll consider: * **Mechanics:** What can participants do? What rules and systems shape their choices? * **Dynamics:** What happens as people interact with those systems and one another? * **Aesthetics:** What does the experience make people feel? Whether you’re working with AI, interactive storytelling, games, or live performance, MDA offers a practical way to connect creative intention with audience experience. Come explore how starting with a feeling can shape what you build. ## About Nick Fortugno **Nick Fortugno** is a game designer, interactive storyteller, and educator. He is Director of Digital Game Development and a Distinguished Lecturer at The City College of New York, part of CUNY, and co-founder of Playmatics. With more than two decades of experience, his work spans games, immersive experiences, and emerging technology. His credits include lead designer of *Diner Dash* and lead interactive narrative designer on *Frankenstein AI*, presented at Sundance’s New Frontier. He also co-founded Come Out & Play, a festival that transforms public spaces into places for play.

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15 attendees
Tuesday Board Game Night (400+ Game Library)

Tuesday Board Game Night (400+ Game Library)

Wed, Nov 4, 12:00 AM
From Jersey City Board Games Meetup
4.9

Join us every Tuesday for Board Game Night at Play! Hoboken! Whether you are coming solo or bringing friends, our community is welcoming to everyone from complete novices to advanced strategy gamers. 📅 WHEN: Every Tuesday from 7:00 PM to 10:00 PM (Feel free to arrive as early as 6:00 PM for warm-up games!) 📍 WHERE: Play! Hoboken 1012 Grand Street, Floor 3, Hoboken, NJ 07030 🎲 HOW IT WORKS: • 400+ Game Library: Pick anything off our shelves—from light party games to heavy strategy titles. • Multiple Tables: Attendees break into several groups based on what everyone wants to play. • New Game Unboxing: Every single week, we choose a brand new game to be opened and played the following week! • Who can join: Adults (18+) welcome. Come by yourself or with a group; we'll get you seated at a table. 👉 RSVP now to save your spot at the table! to get a discount go to www.playhoboken.com

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1 attendee
Beers & Data

Beers & Data

Tue, Nov 3, 11:00 PM
From Advertising / Marketing Analysts
4.8

WE ARE BACK IN PERSON!

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11 attendees
Free Funk Rock Jam Sessions Mondays - Random Strangers Jam at Shrine Harlem

Free Funk Rock Jam Sessions Mondays - Random Strangers Jam at Shrine Harlem

Tue, Nov 3, 1:00 AM
From Random Strangers Jam
5.0

Bring your instrument. Be a stranger. Join the jam. Mondays from 8-10pm with Random Strangers Jam at Shrine World Music Venue in Harlem! Online RSVPs get priority and in person sign ups start at 7:45pm. RSJ is a fully improvised psychedelic funk rock jam session led by Sky Demetri and his band. Come prepared to create new music on the spot - every 5-7 minutes, half the band takes a seat and is replaced by musicians from the audience, the new group of random strangers jams on a fresh key and concept - and the rotation continues! Join the email list at [RandomStrangersJam.com](http://randomstrangersjam.com/)! All jammers must sign in on the official sign up sheet in person. The sign up sheet becomes available in person 15 minutes before the jam. *Drums, keys, mics, amps, and a PA/DI are provided, please bring all other instruments.*

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2 attendees
SDNNYC: Systems Behind the Services

SDNNYC: Systems Behind the Services

Tue, Nov 10, 11:00 PM
From SDN New York Chapter (NYC Service Design Collective)
4.8

**Tuesday, November 10th, 6:00-8:00 PM EDT** **Presentation & Discussion** **Systems Behind the Services: How Design Systems and Service Design Make Each Other Stronger** Presented by **Mar Emilia** **Event Description** What do ferns, Romanesco, and your product’s button component have in common? They all get endless variety from a few reusable parts. Join me for a talk on design systems through a service design lens. We’ll trace how they grew from pattern languages and style guides into living systems, and look at what they do for products and services. Then we’ll ask the question that matters most for this community: what happens when service designers and design systems start working together? **About Our Speaker** **Mar Emilia** Mar is the Lead UX Designer at JPMorgan Chase in New York, where she leads a team focused on design systems and digital standards for the firm’s corporate web presence. Over 15 years, she has designed products and services for Samsung, P&G, Nestlé, Hewlett Packard, and Telefónica Innovation, working through every phase from research and ideation to prototyping and implementation guidelines. She holds a Master’s in Research for Design and Innovation from ELISAVA and has studied at SVA and The Fountain Institute. Driven by curiosity about human behavior, she designs systems that make good experiences repeatable at scale. https://www.linkedin.com/in/maremilia/ **Agenda** * 6:00-6:30PM Meet & mingle over food and drink * 6:30-7:30PM Presentation * 7:30-8:00PM Discussion & Networking * 8:00PM - ? After-Party **Address** Intuit 51 Astor Place New York, NY 10003 **After-Party**: Cuna Bar The Standard 25 Cooper Sq **Financial Transparency & Scholarships** As a non-profit, we do our best to strike a balance between making our events available to all and ensuring we keep the lights on. For this event, we are charging $10. * If this amount is prohibitive for you to attend this event, please email [Barr](https://www.meetup.com/sdnnyc/members/267573171/)y at sdn.newyorkchapter@gmail.com as we may miss messages on this platform. * If you’d like to **provide** scholarships, please message [Barry](https://www.meetup.com/sdnnyc/members/267573171/) at at sdn.newyorkchapter@gmail.com and he will follow up with you. * Please only use the email address provided as we may not see messages on this platform. See you there :) David, Francesco, Yasmin, Lynn, Nicholas, & Barry

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7 attendees
Games with Strangers

Games with Strangers

Sun, Nov 8, 12:00 AM
From The Brooklyn Board Games Meetup Group
4.8

Love board games? Looking for someone to play with or something new to play? Come play games with us! Every Saturday night we run Games With Strangers. Grab a drink or dinner, meet some new people, and learn a new game. Our game expert will teach you our featured games for the night and make sure that things are running smoothly. Come be a part of our community!

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1 attendee
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Frequently asked questions

Meetup is a platform for discovering and joining local groups and events based on shared interests, allowing users to meet like-minded people.

Search for 'brand strategy' groups in New York on Meetup to find relevant meetups. You can join them to collaborate and network with other strategists.

Yes, you can attend certain events without joining a group. Simply RSVP for the event you're interested in, and attend as a guest.

Yes, there are various active brand strategy groups in New York where professionals gather to share insights and experiences.

No commitments are necessary. Attend events that fit your schedule and interest. Simply RSVP when you're available.

Some Meetup groups may charge a fee while most are free. Check each group’s details on their page for specific costs.

Events are hosted by group organizers, providing opportunities to learn and network around topics such as brand strategy in New York.

Events can vary. Some may be formal, like workshops, while others might be casual networking sessions. Check event details for specifics.

Meetup facilitates connections, but success depends on active participation and engagement with others in the community.

Meetup focuses on group activities, so while 1-on-1 mentoring is not guaranteed, networking can lead to such opportunities.

Not every interest may have an active group in NYC. However, new groups form regularly, expanding available topics over time.

Event availability depends on active organizers and group activities. Not all interests will have frequent events.

Yes, there are meetups specifically for strategists to discuss new trends and strategies in branding.

Before attending, organizers might ask for some basic information to help them plan the event effectively and communicate details with attendees.

You can start your own brand strategy group on Meetup. Set up a page and invite others who share your passion for the subject.