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Brand Strategy New York

Elevate your brand strategy skills in New York

Making Better Bets: A Field Guide to Product Strategy with Andrew Skotzko

Making Better Bets: A Field Guide to Product Strategy with Andrew Skotzko

Thu, Oct 29, 11:00 PM
From ProductTank NYC
4.6

“Be more strategic” is advice every product leader has heard. But knowing what to actually DO? That's the hard part. Join us for an early look at *[The Strategy Cycle](https://thestrategycycle.com/)*, the new book from product leadership coach [Andrew Skotzko](https://www.linkedin.com/in/andrewskotzko), which is a practical guide to turning a messy set of research, goals, stakeholder opinions, and competitive pressure into a real product strategy. Andrew frames strategy as a theory of winning, expressed through a cycle of bets. Plans, roadmaps, and goal lists all have their place, but a real strategy gives them direction and makes planning season suck a lot less. Mind the Product founder Martin Eriksson says the book shows you what to do on Monday morning—and “what to do in week 7 when the strategy is quietly falling apart.” Andrew will walk through the two halves of the cycle: **Craft the strategy.** Start with a two-page strategy sketch, distill what’s really going on in your market, name the challenge that matters most, and define why customers will choose you and keep choosing you. Then turn that into a portfolio of bets with a clear line between what’s in and what’s out. **Live the strategy.** Crafting the strategy is only about 40% of the work. The rest is deploying it, keeping it alive when shiny new things start arriving in week two, and evolving it as you learn. You’ll walk away with: * A practical way to frame strategic choices as bets * A starting template for your own strategy sketch * Tactics for keeping strategy alive after planning season ends This session is built for anyone responsible for setting direction in a fast-moving environment. Bring your hardest strategy questions. **Sponsored by:** * **[Askable:](https://www.askable.com/)** the UX research platform that grounds fast product decisions in real human evidence * **[Pendo:](https://www.pendo.io/)** Product Context for your Apps and AI Agents

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89 attendees
New York City Build an AI Content Brand

New York City Build an AI Content Brand

Sun, Oct 25, 8:30 PM
From The Beatbox Workshop and Social Club

✨ **AI Influencer Masterclass – No Face. No Followers. No Problem.** Launch a content brand that grows on autopilot using AI-generated media. ⚠️ RSVP alone won't secure your spot — register via the link below. ### [🔗 SAVE YOUR SEAT](https://aiventurelab.org/product/AiInfluencer?city=New%20York%20City&groupurlname=the-beatbox-workshop-and-social-club&startgmtdatetime=2026-10-25T20:30:00Z) --- What you'll create: - A monetisation path from day one - Viral AI-generated posts for any niche - A strategy to reach thousands with zero screen time *Your brand. Your rules. No face needed.* 🚀

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40 attendees
Beers & Data

Beers & Data

Tue, Nov 3, 11:00 PM
From Advertising / Marketing Analysts
4.8

WE ARE BACK IN PERSON!

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8 attendees
"Find Your Boo" Halloween Singles Party

"Find Your Boo" Halloween Singles Party

Sun, Nov 1, 12:00 AM
From Manhattan Networking Events (4,000+ Members)
4.4

\*TO ATTEND GET TICKETS AT: [https://www.eventbrite.com/e/find-your-boo-halloween-singles-party-tickets-2003640518728?aff=oddtdtcreator&keep_tld=true](https://www.eventbrite.com/e/find-your-boo-halloween-singles-party-tickets-2003640518728?aff=oddtdtcreator&keep_tld=true) Tickets are **$10 off for a limited time**—don’t miss out! Prices will increase to over $35 soon, so grab your spot while it’s still low. Note: You **must** purchase tickets **online in advance**. Tickets will not be available at the door, and this event is highly popular — **IT WILL SELL OUT BEFORE EVENT TIME**. This Halloween, join us for an unforgettable night of mingling, cocktails, great music, and lots of fun with over **100 singles**! Halloween is one of the most exciting times of the year to go out, so come celebrate with us. Mingle, make new connections, and maybe even meet someone special! **Costume Contest**: Both men and women can compete for the title of Best Costume, and YOU get to judge! When you arrive, you’ll receive a “Best Costume” ticket. As you mingle, give your ticket to the person you think has the best costume. The more tickets someone collects, the better their chance of winning! Men give their tickets to the woman they think has the best costume, and women do the same for the men. A fun way to break the ice, right? The winners will receive an **Amazon Gift Card**! What To Expect: * **Costumes are welcome but not mandatory** * **Over 100 attendees expected** * **Doors open at 8:00 PM**—but you’re welcome to arrive anytime after! * Enjoy **Halloween candy** * Full appetizer menu available at cash bar * At **9:30 PM**, we'll kick off the dance music spontaneous dancing may emerge! * Optional Halloween-themed icebreakers to get everyone mingling. * Typically, **70% of attendees come solo**, so it’s the perfect opportunity to meet new people. *Remember: Tickets are only available online, and you won’t be able to purchase at the door.*

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16 attendees
Free Funk Rock Jam Sessions Mondays - Random Strangers Jam at Shrine Harlem

Free Funk Rock Jam Sessions Mondays - Random Strangers Jam at Shrine Harlem

Tue, Nov 3, 1:00 AM
From Random Strangers Jam
5.0

Bring your instrument. Be a stranger. Join the jam. Mondays from 8-10pm with Random Strangers Jam at Shrine World Music Venue in Harlem! Online RSVPs get priority and in person sign ups start at 7:45pm. RSJ is a fully improvised psychedelic funk rock jam session led by Sky Demetri and his band. Come prepared to create new music on the spot - every 5-7 minutes, half the band takes a seat and is replaced by musicians from the audience, the new group of random strangers jams on a fresh key and concept - and the rotation continues! Join the email list at [RandomStrangersJam.com](http://randomstrangersjam.com/)! All jammers must sign in on the official sign up sheet in person. The sign up sheet becomes available in person 15 minutes before the jam. *Drums, keys, mics, amps, and a PA/DI are provided, please bring all other instruments.*

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2 attendees
Media/Advertising Professionals Meet

Media/Advertising Professionals Meet

Tue, Nov 10, 11:00 PM
From NY Media and Advertising Group
4.6

Meet NYC professionals in PR, media/advertising agencies, Ad platforms, Ad measurement, data, analytics and all the tech that powers the world of marketing. PS: * Event is free to attend. No cover, no drink minimums. Each guest will cover their own tab at the bar. * Please sign up only if you plan on attending #noflakes. * Our organizers do this purely for networking. We don’t get any monetary benefits #bekind. * Appropriate profile photo is mandatory.

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52 attendees
430kMonthly events
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60mMembers
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4.5App store rating
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200kGroups
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Frequently asked questions

Meetup is a platform for discovering and joining local groups and events based on shared interests, allowing users to meet like-minded people.

Search for 'brand strategy' groups in New York on Meetup to find relevant meetups. You can join them to collaborate and network with other strategists.

Yes, you can attend certain events without joining a group. Simply RSVP for the event you're interested in, and attend as a guest.

Yes, there are various active brand strategy groups in New York where professionals gather to share insights and experiences.

No commitments are necessary. Attend events that fit your schedule and interest. Simply RSVP when you're available.

Some Meetup groups may charge a fee while most are free. Check each group’s details on their page for specific costs.

Events are hosted by group organizers, providing opportunities to learn and network around topics such as brand strategy in New York.

Events can vary. Some may be formal, like workshops, while others might be casual networking sessions. Check event details for specifics.

Meetup facilitates connections, but success depends on active participation and engagement with others in the community.

Meetup focuses on group activities, so while 1-on-1 mentoring is not guaranteed, networking can lead to such opportunities.

Not every interest may have an active group in NYC. However, new groups form regularly, expanding available topics over time.

Event availability depends on active organizers and group activities. Not all interests will have frequent events.

Yes, there are meetups specifically for strategists to discuss new trends and strategies in branding.

Before attending, organizers might ask for some basic information to help them plan the event effectively and communicate details with attendees.

You can start your own brand strategy group on Meetup. Set up a page and invite others who share your passion for the subject.