Brand Strategy London
Engage with London's brand strategy community

The New Marketing Playbook: Brand Meets Demand | DeepL x Demand Gen London
Wed, Sep 9, 4:30 PM**[Demand Gen London](https://www.linkedin.com/company/demand-gen-london/) and DeepL's SaaS Marketers Connect** are joining forces for a one-off evening at DeepL's London HQ. đ **Wednesday\, 9th September \| 6â8pm** đ **DeepL HQ, London Soho** (new address, see below) Brand and demand have spent years pretending to be separate departments with separate KPIs. That's over. The best GTM teams right now run campaigns that build trust, shape perception, and drive revenue - all at once, on purpose, not as a happy accident. In our panel discussion [Tricia Miller ](https://www.linkedin.com/in/triciareilly/)(VP of Global Demand Generation, DeepL), [Anna Maikova](https://www.linkedin.com/in/annamaikova/) (VP of Marketing at Mercanis) and [Matz Lukmani](https://www.linkedin.com/in/mlukmani/) (Product & Analytics Leader) will talk about what AI-native companies are actually doing differently. * **Social and paid**: what AI-native brands are doing differently across social and paid media, and why legacy playbooks aren't keeping up * **The science of virality**: can B2B content actually be engineered to travel, or is reach still mostly luck? * **Demand Gen & ROI Measurement**: how the playbook has actually changed vs. 3-5 years ago, and what's showing up differently in the demand metrics * **The new team shape**: how PMM, demand gen, and creative merge into one motion, and what skills and roles that demands More info to follow. Seats are limited - sign up now. đ **Venue:** 17 Newman St, London, Soho, W1T 1PD, UK (New Location)

100M Audience Collab: Scale Fast & Build a 7-Figure Creator Business
Tue, Sep 15, 1:00 PMLondon the tin cafeMeetup for Creators & Influencers Posting every day and praying the algorithm picks you up is an exhausting way to build an audience. If you want serious traction, you need two things: massive distribution and a business model that goes way beyond cheap brand deals. We have an established global audience of **over 100 million**, and weâre using this evening to find creators we can actually collaborate with and put in front of those millions of eyes. No vague motivational speechesâjust straight talk on what gets views right now, how to turn those views into real wealth, and direct access to high-reach partnerships. **What Weâre Covering** * **Aggressive Growth Tactics:** What actually drives viral retention and rapid follower acquisition todayâno outdated advice. * **The 7-Figure Blueprint:** Stop chasing ÂŁ50 affiliate links. Weâll break down how elite creators structure high-ticket offers, digital assets, and equity deals to build genuine wealth. * **Live Creator Selection:** We are scouting talent in the room. Pitch your niche and content styleâwe'll be selecting creators on the night for direct collaborations across our 100M+ network. * **Real Collaborations:** Pair up with other driven London creators, editors, and producers who are serious about executing, not just talking about it. **Who Needs to Be in the Room** * YouTubers, short-form creators, and podcasters hungry to jump to the next level. * Creators sitting on great content who just need a massive distribution boost. * Digital entrepreneurs building media brands that generate real cash flow. Show up with your best concepts, your handles ready, and let's get down to business. Spots are limited so we can review pitches properlyâgrab your place early.

Navigating the Designer-AI Dilemma
Thu, Sep 17, 5:00 PMWe're back after a ridiculously long pause. For reasons, somewhat directly and indirectly to do with the topic of this event. How we are adapting ourselves, or need to in this strange age of AI. *Tickets are refundable if you request at the end in line with [our policy](https://docs.google.com/document/d/1011q0yqUr8qN0SWZauZnf2hdHyJLE1kITWW9A0IH0U0/edit?usp=sharing).* **Session overview** Designers face a dilemma: AI is reshaping how decisions get made and work gets done, but the stories around its benefits are polarized. What is authentic vs synthetic? Extreme points of view don't help you day to day. They keep you wrapped up in debates about process while the actual work still needs to get done, and the question around quality and value stay in question. In this session, Jason and Vic explore what's real: which skills stay irreplaceable, when AI genuinely saves time vs. when it wastes it, and how to build capability that keeps you relevant without losing what makes you valuable. Jason and Vic will walk you through frameworks, data, and exercises, that help you examine where you need to adapt, what to keep, and how to make decisions grounded in reality, not hype. Expect debate, and practical lessons, not cheerleading. **[Jason Mesut, Resonant Futures](https://www.linkedin.com/in/jasonmesut/)** Jason Mesut has been a local leader for IxDA alongside Boon Chew for IxDA London since 2011. He works as a strategic consultant, a creative coach and as a shaper of designer capability through his Shaping Design work. He has 30 years of design behind him, and is questioning what the next 3â30 years ahead might look like for him, his clients and his peers. **[Victoria Lee Kirk](https://www.linkedin.com/in/victoriakirkstrategy?skipRedirect=true&miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAD__wABvtUfrJ9mn2hLf1EPZN9ssWJcNyw)** Vic is a tech strategist, writer, and a TEDx speaker focused on turning data into meaning and bias into belonging. She helps teams ask better questions about their customers, their process, and themselves. She led user research that piloted an AI assisted service to map global supply chains within the UK government after lockdown and helped turn the tool and its consulting service into a standing business function, demonstrating how good people and better questions, not just better tools, actually create value. She joins IxDA London to explore where human intuition still outperforms AI in the design process, and where it doesn't.

Investing and Trading in Financial Markets - Discussion & Networking
Sat, Sep 19, 2:00 PM**Join the London Investors and Traders Group for an afternoon of discussion and networking focused on trading and investing** Whether you are a short-term trader or a long-term investor, this event offers a platform to discuss market trends, exchange ideas and strategies, and potentially collaborate on future trade and investment projects. Don't miss this opportunity to enhance your trading and investing knowledge and skills while making valuable connections in the trading and investing community. **This event is only for members who have posted RSVPs here on Meetup.** *(If you are unable to attend please change your RSVP)* **AGENDA** **15.00 Meet Greet and Network** **16:30 Discussion** Topics for Talks & Discussion: **Current Developments** in the Financial Markets **Active, Passive & Systematic** Investing Strategies **Trading Strategies for** Short, Medium & long-term **Followed by Q&A** **18:30 Close** **We look forward to meeting you at this event!** *(We are a peer group of Investors and Traders, not an advisory service)*

Nature Walk & Talk on How We Can Create Social Impact
Sat, Sep 19, 10:00 AMLet's take some time to go out and enjoy nature. Join us on this unique UXers Nature Walk and learn about the area we are focused on this year to drive social impact through our [Responsible Design for Change Fellowship](https://www.ux4change.org/responsible-design-for-change-fellowship/). Get a chance to meet our founder, Sandra Gonzalez, and some of the fellows who graduated from The Responsible Design for Change Fellowship. This is a very lovely opportunity to connect with nature and our community. You are welcome to bring your pet and/or your children. We will start and end the walk at the Princess of Wales to share a drink and network a bit. We look forward to spending a lovely morning with you.

Friday Strategy Board Games at the Coat and Badge, Putney
Fri, Sep 11, 5:30 PMStrategy Board Games at the The Coat and Badge, Putney. **Is this event for you?** If you have been to a few WLGC events, or are used to playing modern board games with a significant amount of rules, then this event is for you. If not, please join us at our "Beginner Friendly" event every other week. This is an event to play Strategy games which range from medium to heavy in complexity and last 2-4 hours, depending on the game. It can take about 15-30min to teach, again depending on the complexity of the game. I usually advertise which game I am going to bring a few days in advance, as it can be helpful to at least be familiar with the rules. Other gamers may bring another selection of games, so be prepared to be surprised on the day. Here are more details specifically about the Putney events: Weâre a friendly, social group that regularly play a range of board games and card games. This event has been running since June 2022 and we have a core group of regular gamers but welcome new members who are looking for a games group to play on a regular or fairly regular basis. Games we play range from, 30min - 1hour games, to the heavier 2-3hour games. We alternate the weeks we play shorter games versus the longer strategy games (check the event title for which type of games are being played). Quicker, fun, social games we play: ⢠Just One https://youtu.be/0DDRxztfJP0?si=QPavmMFE3DFipM-x ⢠Skull King https://youtu.be/xlFHfCqY-5Y?si=X-U1WLP5JOI0oTcB ⢠Planted https://youtu.be/BB5mwXFPrUA?si=oLor8WTSpLUs7B12 ⢠Project L https://youtu.be/EFV-qavWUlE?si=41_XhoZQvWs_9Zp2 ⢠7 Wonders https://youtu.be/z_Wfdn5Es8U?si=-L3cLo2Uppdip2ow Longer, Strategy games we play: ⢠Lost Ruins of Arnak https://youtu.be/Kg2z4ApABY8?si=l46LNYRjQA_0QoZS ⢠Terraforming Mars https://youtu.be/n3yVpsiVwL8?si=SW7VCdJpnqErKlIO We like to start on time but if you do arrive late, donât worry, it may mean you have to wait a bit until the next game starts, but we always try to accommodate where we can. If it's Strategy games night, it is more important that we start on time as the games are longer and we want to finish on time. If you know you are going to be late please just let us know your eta. The event is free but please keep in mind that in order to have the space and run the event on a regular basis we need to purchase drinks/food from the venue. Also, please donât sign up and not show up. Not only do you take up a spot for someone keen to play games but we have limited space that we need to reserve with the venue and no-shows jeopardise our relationship with the venue. Thanks for your understanding. Hope to see you at a games table!!
Trusted by millions worldwide
Popular groups

Peer Community

Free London Business Startup Workshop

The Ecommerce Hub - Amazon Brand Owners - London - Group 2

Product Unleashed: The Digital Product Community You Need

The Ecommerce Hub - Amazon Brand Owners - London - Group 1

New and latest digital marketing strategy

Webmarketing Strategies

CRAP Talks: CRO, Analytics & Product - London
Frequently asked questions
Related content
Discover more groups and events that match your interests




