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The New Marketing Playbook: Brand Meets Demand | DeepL x Demand Gen London
Wed, Sep 9, 4:30 PM**[Demand Gen London](https://www.linkedin.com/company/demand-gen-london/) and DeepL's SaaS Marketers Connect** are joining forces for a one-off evening at DeepL's London HQ. 📅 **Wednesday\, 9th September \| 6–8pm** 📍 **DeepL HQ, London Soho** (new address, see below) Brand and demand have spent years pretending to be separate departments with separate KPIs. That's over. The best GTM teams right now run campaigns that build trust, shape perception, and drive revenue - all at once, on purpose, not as a happy accident. In our panel discussion [Tricia Miller ](https://www.linkedin.com/in/triciareilly/)(VP of Global Demand Generation, DeepL), [Anna Maikova](https://www.linkedin.com/in/annamaikova/) (VP of Marketing at Mercanis) and [Matz Lukmani](https://www.linkedin.com/in/mlukmani/) (Product & Analytics Leader) will talk about what AI-native companies are actually doing differently. * **Social and paid**: what AI-native brands are doing differently across social and paid media, and why legacy playbooks aren't keeping up * **The science of virality**: can B2B content actually be engineered to travel, or is reach still mostly luck? * **Demand Gen & ROI Measurement**: how the playbook has actually changed vs. 3-5 years ago, and what's showing up differently in the demand metrics * **The new team shape**: how PMM, demand gen, and creative merge into one motion, and what skills and roles that demands More info to follow. Seats are limited - sign up now. 📍 **Venue:** 17 Newman St, London, Soho, W1T 1PD, UK (New Location)

Spilling the Tea: Building a Consumer Brand
Tue, Sep 8, 5:15 PMDate: Tuesday 8th September, 6:15-9 PM UK Time Location: [1 Warwick by Maslow’s](https://share.google/MnxwD6w1PqaJ512K6) [Sign up for this event here! ](https://founders500.com/session/spilling-the-tea-building-a-consumer-brand/)Please note that clicking attend on Meetup will not give you the correct QR code to enter this event. Please sign up for your Universe ticket using the link. ## About the Speaker Yandis Ying is the Founder and CEO of [Dot Dot Tea](https://www.dotdottea.com/), one of the UK’s fastest-growing premium bubble tea brands. Launched in London in 2023 as a small high street café, Dot Dot has quickly grown into a nationally recognised retail brand, creating low-sugar bubble tea made with authentic loose-leaf tea, real fruit and popping boba. Every drink is brewed, bottled and packed at Dot Dot’s own Bubble Tea Brewery in North London, giving the founders control over quality, innovation and production as the business scales. Dot Dot is now stocked by leading retailers and hospitality partners including Harrods, Selfridges, Planet Organic, Ocado, Costco, Virgin Atlantic Upper Class and Nobu Hotel. The brand has received several industry awards, including the UK Soft Drinks Award 2026, Gold at the LUNCH! Innovation Challenge and a Startup of the Year finalist place at The Grocer Gold Awards 2026. Yandis also secured four offers on BBC’s Dragons’ Den. Before founding Dot Dot, Yandis worked in technology at Google and Sapient, specialising in digital strategy and innovation. She is also a mother and passionate about inspiring more women and young founders to pursue ambitious ideas and build brands with confidence. ## Session Overview How do you turn a small neighbourhood café into a nationally stocked consumer brand? In this honest founder conversation, Yandis will share the story behind Dot Dot Tea, from developing its first products and building an in-house brewery to securing major retail partnerships and appearing on Dragons’ Den. The session will explore what it takes to build a product-led business in a competitive market, balance authenticity with commercial growth, scale manufacturing without compromising quality and create a brand that stands out on the shelf. Expect an open discussion about product development, retail growth, investment, resilience and the realities of building a consumer business from the ground up. ## Key Themes * Moving from café to national retail brand * Building a distinctive consumer product * Balancing authenticity with mainstream appeal * Scaling manufacturing while maintaining quality * Securing major retail and hospitality partnerships * Fundraising, investment and Dragons’ Den * Founder resilience and lessons learned * Building a business alongside family life ## Audience Takeaways Attendees will leave with practical insights into: * Turning an idea into a scalable product-led business * Building a memorable consumer brand * Creating products customers genuinely want * Pitching to retailers and investors * Scaling without losing quality or purpose * Navigating the highs, lows and uncertainty of entrepreneurship [Sign up for this event here! ](https://founders500.com/session/spilling-the-tea-building-a-consumer-brand/)Please note that clicking attend on Meetup will not give you the correct QR code to enter this event. Please sign up for your Universe ticket using the link.

100M Audience Collab: Scale Fast & Build a 7-Figure Creator Business
Tue, Sep 8, 1:00 PMLondon the tin cafeMeetup for Creators & Influencers Posting every day and praying the algorithm picks you up is an exhausting way to build an audience. If you want serious traction, you need two things: massive distribution and a business model that goes way beyond cheap brand deals. We have an established global audience of **over 100 million**, and we’re using this evening to find creators we can actually collaborate with and put in front of those millions of eyes. No vague motivational speeches—just straight talk on what gets views right now, how to turn those views into real wealth, and direct access to high-reach partnerships. **What We’re Covering** * **Aggressive Growth Tactics:** What actually drives viral retention and rapid follower acquisition today—no outdated advice. * **The 7-Figure Blueprint:** Stop chasing £50 affiliate links. We’ll break down how elite creators structure high-ticket offers, digital assets, and equity deals to build genuine wealth. * **Live Creator Selection:** We are scouting talent in the room. Pitch your niche and content style—we'll be selecting creators on the night for direct collaborations across our 100M+ network. * **Real Collaborations:** Pair up with other driven London creators, editors, and producers who are serious about executing, not just talking about it. **Who Needs to Be in the Room** * YouTubers, short-form creators, and podcasters hungry to jump to the next level. * Creators sitting on great content who just need a massive distribution boost. * Digital entrepreneurs building media brands that generate real cash flow. Show up with your best concepts, your handles ready, and let's get down to business. Spots are limited so we can review pitches properly—grab your place early.

Navigating the Designer-AI Dilemma
Thu, Sep 17, 5:00 PMWe're back after a ridiculously long pause. For reasons, somewhat directly and indirectly to do with the topic of this event. How we are adapting ourselves, or need to in this strange age of AI. *Tickets are refundable if you request at the end in line with [our policy](https://docs.google.com/document/d/1011q0yqUr8qN0SWZauZnf2hdHyJLE1kITWW9A0IH0U0/edit?usp=sharing).* **Session overview** Designers face a dilemma: AI is reshaping how decisions get made and work gets done, but the stories around its benefits are polarized. What is authentic vs synthetic? Extreme points of view don't help you day to day. They keep you wrapped up in debates about process while the actual work still needs to get done, and the question around quality and value stay in question. In this session, Jason and Vic explore what's real: which skills stay irreplaceable, when AI genuinely saves time vs. when it wastes it, and how to build capability that keeps you relevant without losing what makes you valuable. Jason and Vic will walk you through frameworks, data, and exercises, that help you examine where you need to adapt, what to keep, and how to make decisions grounded in reality, not hype. Expect debate, and practical lessons, not cheerleading. **[Jason Mesut, Resonant Futures](https://www.linkedin.com/in/jasonmesut/)** Jason Mesut has been a local leader for IxDA alongside Boon Chew for IxDA London since 2011. He works as a strategic consultant, a creative coach and as a shaper of designer capability through his Shaping Design work. He has 30 years of design behind him, and is questioning what the next 3–30 years ahead might look like for him, his clients and his peers. **[Victoria Lee Kirk](https://www.linkedin.com/in/victoriakirkstrategy?skipRedirect=true&miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAD__wABvtUfrJ9mn2hLf1EPZN9ssWJcNyw)** Vic is a tech strategist, writer, and a TEDx speaker focused on turning data into meaning and bias into belonging. She helps teams ask better questions about their customers, their process, and themselves. She led user research that piloted an AI assisted service to map global supply chains within the UK government after lockdown and helped turn the tool and its consulting service into a standing business function, demonstrating how good people and better questions, not just better tools, actually create value. She joins IxDA London to explore where human intuition still outperforms AI in the design process, and where it doesn't.

Investing and Trading in Financial Markets - Discussion & Networking
Sat, Sep 19, 2:00 PM**Join the London Investors and Traders Group for an afternoon of discussion and networking focused on trading and investing** Whether you are a short-term trader or a long-term investor, this event offers a platform to discuss market trends, exchange ideas and strategies, and potentially collaborate on future trade and investment projects. Don't miss this opportunity to enhance your trading and investing knowledge and skills while making valuable connections in the trading and investing community. **This event is only for members who have posted RSVPs here on Meetup.** *(If you are unable to attend please change your RSVP)* **AGENDA** **15.00 Meet Greet and Network** **16:30 Discussion** Topics for Talks & Discussion: **Current Developments** in the Financial Markets **Active, Passive & Systematic** Investing Strategies **Trading Strategies for** Short, Medium & long-term **Followed by Q&A** **18:30 Close** **We look forward to meeting you at this event!** *(We are a peer group of Investors and Traders, not an advisory service)*

Nature Walk & Talk on How We Can Create Social Impact
Sat, Sep 19, 10:00 AMLet's take some time to go out and enjoy nature. Join us on this unique UXers Nature Walk and learn about the area we are focused on this year to drive social impact through our [Responsible Design for Change Fellowship](https://www.ux4change.org/responsible-design-for-change-fellowship/). Get a chance to meet our founder, Sandra Gonzalez, and some of the fellows who graduated from The Responsible Design for Change Fellowship. This is a very lovely opportunity to connect with nature and our community. You are welcome to bring your pet and/or your children. We will start and end the walk at the Princess of Wales to share a drink and network a bit. We look forward to spending a lovely morning with you.
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