Ecommerce Meetups Sydney
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Sydney SEO Collective - Rahul Sengupta (Optimising for Non-Human Visitors)
Tue, May 26, 8:00 AMThe Sydney SEO Collective welcomes you to our May 2026 meetup! We've got a session lined up that tackles one of the most pressing shifts in technical SEO right now — and you'll walk away with tools you can actually use this week. This month, we're thrilled to welcome Rahul Sengupta, Head of SEO & Product Innovation at Pattern Australia, as our keynote speaker. He'll be presenting "Optimising for Non-Human Visitors: A Technical Framework & Analysis." This session is built for SEOs who want a practical, engineer-led approach to making their sites AI-ready — not just Google-ready. The rules of technical SEO haven't changed — they've expanded. AI agents, LLMs and retrieval systems are now crawling, reading and judging your site in ways Googlebot never did. Rahul will introduce a practical framework for AI accessibility and CRO, then demonstrate the Streamlit tool he built to score and diagnose how AI-ready your site really is. Expect actionable takeaways you can implement straight away. Rahul Sengupta is Head of SEO & Product Innovation at Pattern Australia, where he leads SEO strategy and builds proprietary tools that sit at the cutting edge of AI search. With a decade of experience across enterprise and eCommerce brands — including Diageo, Nivea, PwC, ING Bank, ANZ, GAZMAN and rebel — Rahul brings a deeply analytical, engineer-meets-strategist approach to search. He holds a Master of Business from Monash University and has been recognised for multiple awards and his keen interest in technical SEO. Most recently he panelled at the sold-out SEOFOMO x SEO Collective Sydney meetup alongside some of the country's leading SEOs, and has generated results that go against the trend of the market. [https://www.linkedin.com/in/rahul-marketing/](https://www.linkedin.com/in/rahul-marketing/) **Make sure to RSVP and grab your ticket!** **Keynote Presentation:** Optimising for Non-Human Visitors: A Technical Framework & Analysis **Sponsored By:** [Finder](https://www.finder.com.au/) [Prosperity Media](https://prosperitymedia.com.au/) [Shuffle Digital](https://shuffledigital.com.au) **Location:** Finder AU Level 10, 99 York St, Sydney NSW 2000 **Hosts:** Regan McGregor - SEO Lead at [Airtasker](https://airtasker.com/) Aaron Taylor - General Manager at [Prosperity Media](https://prosperitymedia.com.au/) **Running sheet:** 6pm - 6.30pm - Arrive, Finder AU - Level 10, 99 York St, Sydney NSW 2000 6.30pm - Introduce SEO Collective, Speakers 6.30pm - 6. 45pm - SEO news, algorithm updates, SERP volatility 6.45 - 7.00pm - Intermission **7pm - 7.45pm - Rahul Sengupta - Optimising for Non-Human Visitors: A Technical Framework & Analysis** **7.45pm - 8pm - Q & A Session** 8.00pm - Networking **SEO Collective Organisers:** Regan McGregor - https://www.linkedin.com/in/regan-mcgregor/ Aaron Taylor - https://www.linkedin.com/in/aarontaylorseo/ Dejan Mladenovski - https://www.linkedin.com/in/dejan-m/ Nik Ranger - https://www.linkedin.com/in/nik-ranger-06086a27/ Peter Macinkovic - https://www.linkedin.com/in/inkovic/ Peter Mead - https://www.linkedin.com/in/petermeadseo/ Paula Glynn - https://www.linkedin.com/in/paula-glynn/ Sally Mills - https://www.linkedin.com/in/sally--mills/ **SEO Collective Background:** SEO Collective is an extension of the Melbourne SEO Meetup, which started when the Brisbane SEO group first met up at the Ship Inn, Brisbane Southbank, 7th Nov 2008. The feedback we've had is that the Collective events have been a great way to meet others in the industry in a relaxed environment and share some tips and hints on what you might know that can help them become a better web marketer or developer. It's about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique you're thinking of using. We encourage a mix of business owners, web developers, affiliate marketers, SEM and SEO professionals as we all have small tips that will help you perform better online and play smarter. SEO Collective is just a relaxed and informal session on digital and web marketing, come along and meet others in your community no matter if you're a business owner, consultant, in-house or part of a larger agency. ## RSVP now to claim your free ticket!

OVERCOMING ANXIETY - Free Coaching Session
Mon, May 25, 9:00 AM**This is 1:1 call. After RSVP, someone from our team will contact you and send you calendly link for scheduling meeting** This is a free coaching session as a part of our promotional activity, created for individuals who are experiencing anxiety and want to regain a sense of inner balance and control 🌿 In this session, we will explore what anxiety means for you - what triggers it, how it shows up in your thoughts and body, and what keeps it active. You will be guided through a supportive conversation that helps you understand your inner processes more clearly, without judgment or pressure 🤝 The focus is not only on awareness, but also on practical steps. You will learn simple and effective techniques that can help you calm your mind, reduce tension, and respond differently in challenging moments. We will also look at how your patterns of thinking and emotional responses influence your experience, and how small shifts can create meaningful change over time 🔄 This is a safe space where you can openly share, feel heard, and begin building a more stable, grounded, and confident version of yourself 💬

SRE War Stories @ The Trade Desk
Thu, May 28, 7:00 AM**Please sign up using Luma -** https://luma.com/x1w6wfli **SCHEDULE** **Lightening Talks:** Speaker 1: **Adam Mills Lead Staff Engineer @ The Trade Desk:** *How we migrated 500mil timeseries from Prom -> VictoriaMetrics* Speaker 2: **James Bustamante Site Reliability Engineer @ The Trade Desk:** *Hardware management tooling & the challenges of running your own datacenters* Speaker 3: **Zaeem Arshad Sr Staff Engineer @ BigCommerce:** TBC Speaker 4: TBC

Executive to Entrepreneur: Business Masterclass Dinner
Thu, Jun 4, 7:30 AM**Executive to Entrepreneur \| Masterclass Dinner & Networking** Most partnerships don’t fail because of bad intentions. They fail because of unclear expectations, poor alignment and rushed decisions. This masterclass will show you how to build **strategic partnerships and joint ventures that actually drive growth**, whilst minimising unnecessary risk and complexity. *** **What You'll Learn** * How to identify and evaluate the *right* partners * How to create leverage through joint ventures * How to avoid costly partnership mistakes * How to position yourself as a high‑value partner * How to strengthen your current collaborations *** **What's Included** * Practical masterclass * Dinner and drinks * Strategic playbook * High‑quality networking with business owners and professionals *** **Who Should Attend** * Business owners and entrepreneurs * SME founders and leaders * Professionals exploring business growth * Anyone looking to build better partnerships and leverage relationships *** **About the Speaker** **Roy Kwan** Business Consultant and Performance Coach with over 16 years of experience across corporate and entrepreneurial environments. Roy has worked with organisations such as NAB, Allianz and QBE, and now helps business owners, entrepreneurs and leaders improve strategy, performance and growth through practical, results‑focused frameworks. *** **Agenda** **5:30pm to 6:45pm - Arrival, Dinner and Networking** Check in, enjoy dinner and drinks, and begin networking in a relaxed setting. **6:45pm to 8:00pm - Masterclass: Strategic Partnerships for Business Growth** Roy Kwan delivers an interactive masterclass focused on how to build and strengthen strategic partnerships and joint ventures that drive real business growth. **8:00pm to 9:00pm - Open Discussion and Final Networking** Continue conversations, ask questions and build meaningful connections. *** **Limited seats available** Designed for meaningful connections, practical learning and real progress.

Join Biggest Community | Investors Founders | Sydney | Online
Thu, Jun 4, 11:00 AMPlease reserve your spot by registering on the below link

JOIN ON PICKLEHEADS - Merrylands Pickle Penguins - Thursday night socials
Thu, Jun 4, 9:00 AMJoin through Pickleheads https://www.pickleheads.com/groups/merrylands-pickle-penguins
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