Ecommerce Meetups New York
Connect with others at NYC Ecommerce Meetups
Q4 Full Funnel Performance Creative: Discovery to Post-Click
Tue, Sep 22, 11:00 PM**Q4 Full Funnel Performance Creative: Discovery to Post-Click** **\*\*(Brands Only - Non Brands will be rejected)\*\*** BFCM isn't won at checkout - it's won weeks earlier, in the creative that gets built, tested, and refined while everyone else is still telling themselves October is plenty of time. This DTC Builders session is the pre-game. A room for Shopify founders and marketers to get honest about what full-funnel performance creative actually looks like heading into peak season — from the discovery ad that earns the scroll-stop, all the way through to the post-click landing page and offer that actually closes the sale. We're joined by **[Ed Weston, Co-Founder of ](https://www.linkedin.com/in/edward-weston-prospa/?utm_source=luma)[Prospa](https://www.prospamedia.co.uk/?utm_source=luma)**, the performance marketing agency behind £50M+ in profit for 8-figure Shopify brands, to break down exactly how his team briefs, tests, and scales creative across the full funnel heading into BFCM. 🎯 **Why you should be in this room.** * Get ahead of BFCM creative before the scramble. Now gives you enough runway to fix the funnel before late-Q4 panic mode. * Hear it from an agency running 8-figure Shopify accounts. Prospa manages £5M+ in monthly ad spend and has generated £50M+ in profit across 80+ ecommerce clients. * Pressure-test your own funnel. Discovery, consideration, landing pages, and the post-click gaps that quietly kill contribution margin once volume spikes. * See what's actually converting right now. Real creative angles, formats, and offer framing Prospa is running for 8-figure brands going into peak season. * Leave with a sharper creative brief. Not theory — a practical checklist for what to build and test before BFCM hits.
Speed is a shape (why React is slow)
Thu, Sep 17, 10:00 PMIf we take a step back from flame charts and performance profiles to ask "**what does React need to do**?" we can see that it's not one particular thing that makes your React app slow, it's slow due to React's design. In this talk, we'll walk through the major pieces of how React works, discover that some aren't necessary (if we change its shape a bit), and walk through a frontend framework that takes a different form: one that's smaller, simpler, and shaped for speed. [Sufian Rhazi](https://abstract.properties/) loves a good problem. He's a Principal Engineer at [Cloudflare](https://www.cloudflare.com/), building RUM and synthetic monitoring tools. For over two decades, he's built a career seeking out and working on a variety of programming problems. And every one of them ends up being the same: how to stop making things so complicated. When he's not solving problems, he's creating them at home for his poor wife and fur baby. \-\-\-\- We will have **food and drinks** and as always, we are going to have **geekaways** with **geeky prizes** provided by our sponsors. **Agenda:** 6:00PM - Arrive at the venue, meet other members 6:15PM - Event starts 6:30PM - **Speed is a shape (why React is slow)** (Sufian Rhazi) 7:15PM - Q&A 7:45PM - "Books and Stuff" geekaways 8:00PM - Open Discussion, Networking Make sure to **fill out your legal name** and **bring your ID** to show at security desk. Please make sure to allow for additional time to go through security downstairs and be prepared to put all your electronics through security screening. Then take G elevator to 64th floor and transfer to the second bank and take elevator to 88th floor. Interested in speaking at a NY Web Performance event in the future? Fill out our [speaker application](https://nywebperf.com/speak), or reach out to your organizers with any questions!
Community Meetup #121
Thu, Sep 10, 9:30 PMThis is our monthly meeting. We'll discuss activities for the previous month, and we'll plan for the next month. People of all technical skill levels are welcome. Thanks to Lynq Systems, we'll be meeting at the WeWork at 700 Seventh Avenue, in midtown Manhattan. The meeting is from 5:30 to 7:30; please try to arrive before 6, as access becomes more difficult after that. We generally continue with a no-host dinner after the meeting somewhere in the neighborhood. We'll have a Teams option. Please send email to Terry Moore (search for "contact" on our website, [thethings.nyc](https://thethings.nyc)) to register for the Teams meeting, or check things-nyc.slack.com for the link. Best regards, --Terry
Play & Date (*Dating Games Social. New Twist on Speed Dating Event)
Sun, Sep 6, 12:00 AM\*TO ATTEND GET TICKETS AT: [https://www.eventbrite.com/e/play-date-new-kind-of-speed-dating-tickets-1999063725416](https://www.eventbrite.com/e/play-date-new-kind-of-speed-dating-tickets-1999063725416) (\*Our last ones sold out quickly, especially for men, so get your ticket ASAP) Come check out this unique twist on speed dating. Join us for a unique social event for singles in NYC (20s, 30s, 40s)! Make new social connections, win raffle prizes and meet other fun singles! **HOW IT WORKS:** Our friendly host will welcome everyone and then you'll be grouped off into separate tables where you'll get to meet, chat with and play fun social games with other singles in small groups of about 4 or 5 people. Then, similar to traditional speed dating, you'll rotate from table to table getting a chance to meet all the other singles in attendance. You'll be handed a "match sheet" and at the end of the event you'll be able to indicate people you'd like to talk to again in the future. If they also choose you, our host will send you each others' contact information within about 24 hours after the event and you can feel free to set up a date with them. Let's face it, we're all tired of swiping over and over again on people who may or may not look like or be like the person they're portraying on the apps. A Play & Date speed dating event is a much better way to meet someone because you actually get to meet singles in person and really get to know them. This is entirely new and revolutionary type of speed dating event! We love the idea of traditional speed dating but sometimes it's hard to come up with things to talk about. That's why at a Play & Date speed dating event you'll have fun, easy games to play to get to know everyone instead of dealing with the usual dating "job interview" type questions. We find that it's a much better way to get to know someone! **WIN PRIZES:** You'll enjoy an evening of meeting new people, fun social interactions and games... No skill necessary, just a bit of luck! Our friendly host will be orchestrating the event and making introductions among the group. You'll participate in several games during the evening while getting a chance to interact with all members of the opposite sex. Win a game, get a raffle ticket for chances to win prizes! **WHY IT WORKS:** Through the years we've organized many speed dating events. We had a host that would sometimes invite the guests to stay around if they wanted to after the event to play some games. She would bring some fun interactive games and casino type games of chance/luck with her. We noticed something fascinating start to happen! More people would make connections at the games after the event than at the actual speed dating! That led us to creating this event. It's the perfect way to meet people in this busy city! **WHAT GAMES WILL WE BE PLAYING:** They are simple but extremely fun games that don't require much skill... they are mostly fun games of luck and chance to get the crowd mingling and having a good time. The fun games are set up to break the ice, help you gauge compatibility and make quality connections. Some of the games are similar to the most popular party games, others are like casino games that involve rolling dice and some are a little bit different but we assure you... they are really, really fun and you don't need to know how to play anything in particular (ie. we won't be playing blackjack or poker or anything like that). **FAQs:** How many people will be participating? We usually have between 20 and 30 or so people in attendance. We don't exactly gender balance the event occasionally we have a few more women than men and sometimes we have a few more men than women. Either way we make sure you get to meet a good amount of singles of the opposite gender. Can I come alone? Yes about 75% of those attending will be coming solo. But you can also invite friends to join you. Everyone must have a ticket to enter. Is there a dress code? No specific dress code. We just suggest "neat casual" *\*\* IMPORTANT QUICK NOTE: PLEASE ARRIVE ON TIME. THIS EVENT STARTS PROMPTLY AT 8:00 PM. IF YOU ARE MORE THAN 15 MINUTES LATE YOU WON'T BE ABLE TO PARTICIPATE SO PLEASE MAKE SURE TO ARRIVE ON TIME OR A LITTLE BIT EARLY. THE BAR WILL BE OPEN SO FEEL FREE TO ARRIVE EARLY AND HAVE A DRINK AT THE BAR BEFORE THE EVENT STARTS*
Petit Déjeuner et Français Mercredi
Wed, Sep 9, 2:30 PMDeuxième étage.
Superplane & Elastic: AI Agents That Build & Ship Code
Thu, Sep 17, 10:00 PMSoftware factories are here. AI agents write code, open PRs, run tests, deploy to production, and respond to incidents - all without waiting for a human to click a button. Join SuperPlane and Elastic for an evening where engineering leaders, platform teams, and SREs explore what it actually takes to run a software factory: how agents ship code, how Elastic monitors what happens in production, and how SuperPlane orchestrates the full loop from commit → deploy to incident to fix. SuperPlane is the agent orchestrator that turns your tools into a software factory. Elastic is the observability engine that tells you what's happening inside it. This is an unconference, you bring the topics, we bring the structure (and drinks). Come with opinions about how far you'd let agents go. 📅 **Date:** Thursday, September 17th from 6:00-9:00 PM 📍 **Location:** Elastic NYC Office 1250 Broadway, Floor 16, Training Room New York, NY 10001 **Some topics we would discuss:** * How much autonomy should agents have in production? * Building the feedback loop: deploy → observe → respond → learn * Agents that fix what agents broke - is that a loop or a spiral? * What does "human in the loop" actually mean when agents ship 10x faster? * Observability as the control plane for your software factory * From Kibana alert to automated rollback - what's your threshold? * The trust problem: when do you stop reviewing agent PRs? **Format:** * Topics proposed by attendees at the beginning * Sessions run in small groups (\~5-7 people) * 30 minutes of facilitated discussion per session * Open participation and movement between sessions encouraged 📝 **Schedule:** * 6:00 – 6:30 PM → Arrival, food & drinks, networking * 6:30 – 6:50 PM → Welcome + software factories w/ Elastic & Superplane * 6:50 – 7:00 PM → Topic proposals & voting * 7:00 – 7:30 PM → Session 1 * 7:30 – 7:40 PM → Short break * 7:40 – 8:10 PM → Session 2 * 8:10 – 8:20 PM → Short break * 8:20 – 8:50 PM → Session 3 * 8:50 – 9:00 PM → Wrap-up & key takeaways * 9:00 PM → Closing **🎟️ Coming up: ElasticON NYC** Join us October 8 for a free day of hands-on learning, expert insights, and real-world AI, search, observability, and security sessions. **[Register for free](https://www.elastic.co/events/elasticon/new-york-city?utm_source=luma&utm_medium=event_page&utm_campaign=elasticon_nyc_2026&utm_content=superplane_meetup_sep17)**[.](https://www.elastic.co/events/elasticon/new-york-city?utm_source=luma&utm_medium=event_page&utm_campaign=elasticon_nyc_2026&utm_content=superplane_meetup_sep17) **About SuperPlane** **[SuperPlane](http://spweb)** Software Factory platform that transforms software delivery from a collection of manual tasks into an orchestrated, AI-powered production system. It coordinates AI agents, developers, infrastructure, and operational tools to build, test, deploy, and maintain software with speed, consistency, and governance. **About Elastic** **[Elastic](https://www.elastic.co/?utm_source=luma)** is the observability stack behind high-velocity engineering teams. With Elasticsearch, Kibana, and the rest of Elastic Stack, engineers, SREs and platform engineers get real-time visibility into logs, metrics, traces, and security events correlated in one place, not scattered across tools. As release cadence increases with the adoption of software factories, Elastic keeps you in control of what's running and why.
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