Ship AI

Session one is the roadmap. We walk the full GTM engineering framework end to end so that when September's positioning session comes around, or October's site build, you already know what job that piece is doing and what it feeds - and how it lands at a launch on Oct 16. Presentation format: sit and watch, or open a laptop and map your own product as we go.

WHAT WE COVER
- The three acts. Launch, Grow, Optimize - what each phase is actually for, and the failure mode of skipping straight to the third.
- Funnel modeling. Measuring every stage rather than the last one. Where the numbers come from and which ones lie to you.
- GTM engineering vs marketing. Programmatic SEO, automated attribution and community distribution, versus buying ads and hiring salespeople.
- B2C and B2B, side by side. Nearly every framework splits here. You get both, and the next two sessions go deep on each.
- Program mechanics. The open-source repo, the skill files, and how the hackathon weekend works. Fifteen minutes, then it's out of the way.

YOU LEAVE WITH
The full framework, and a clear picture of what a roadmap to October looks like.

BRING
Nothing. Show up and watch. If you want to follow along, bring a laptop and whatever you're currently building - even if it's an idea in a notes app.

WHO IT IS FOR
Technical founders, engineers, designers and indie builders who have shipped something and want it in front of customers. Free, and open to anyone - you do not have to attend the whole series to come to one.

THIS BUILDS UP TO THE HACKATHON
Session 01 of 6. The series runs every other Wednesday from Aug 5 to Oct 14, and every session is a piece of the same thing: by October you have positioning, a site, a channel and the numbers to read it. Then on Oct 16-18 we run Zero to Launch, a hackathon where you do not build - you launch. Whatever state your product is in on the Friday, you close it out, put it in front of people, and show what happened on the Sunday.

Anyone can compete. You do not have to attend a single session, and there is no application. Sessions stand alone too, so come to one or come to all.

Five prize categories: Best B2C Launch, Best B2B Launch, Best Marketing Site, Best Growth Engine, and a room-voted Crowd Favorite.

Full hackathon details: https://www.shipai.club/hackathon

SPONSORS WANTED
Ship AI is free and stays free. We are seeking corporate sponsors for the community and hackathon sponsors for the October prize pool - cash, or in-kind like API credits, AI platform usage, tools and food. Credits go straight into builders' hands and get spent on real launches, in public.

Sponsor tiers and what they include: https://www.shipai.club/hackathon#sponsor
Or reach out in the Discord: https://discord.gg/kZSJMNveYM

Venue: Workuity Biltmore, 2390 E Camelback Rd, Suite 130, Phoenix, AZ 85016

Full session details: https://www.shipai.club/hackathon/workshops/gtm-engineering
The program: https://www.shipai.club/hackathon
Join the Discord: https://discord.gg/kZSJMNveYM

One business, one dashboard, no redactions. The dedicated B2C presentation: I walk the ggbucks launch as a live demo with the real numbers on screen, then pull out the parts that transfer to a different product - and the parts that don't.

WHAT WE COVER
- $0 -> $3,000 in 30 days, zero paid. What the channels actually were, in what order, and how much of it was repeatable versus lucky.
- The switch to paid. What had to be true first. Why spending before the unit economics were clear would have killed it.
- Scaling to $100 - 200/day, profitably. Creative, targeting, the daily loop, and the numbers watched to decide whether to raise or cut spend.
- Community as the compounding half. Superfans -> ambassadors -> organic growth, and how it feeds back into the paid side.
- What didn't work. Given the same airtime as what did, because that's the half nobody publishes.
- Instrument it before you need it. The measurement half, folded in: events per funnel stage, verified firing, and an agent that reads your analytics and reports weekly in plain English. Receipts are 30% of the October score, and "we didn't really track that" is the most common way a good launch loses.
- The structure, generalized. The same plan reduced to something you can point at your own product: first channel, test, budget, go/no-go number.

YOU LEAVE WITH
A channel plan with somebody else's receipts to compare yours against.

BRING
Nothing required. If you want to follow along: your roadmap from session one, analytics access for whatever you've built, and any early signal you already have.

WHO IT IS FOR
Technical founders, engineers, designers and indie builders who have shipped something and want it in front of customers. Free, and open to anyone - you do not have to attend the whole series to come to one.

THIS BUILDS UP TO THE HACKATHON
Session 02 of 6. The series runs every other Wednesday from Aug 5 to Oct 14, and every session is a piece of the same thing: by October you have positioning, a site, a channel and the numbers to read it. Then on Oct 16-18 we run Zero to Launch, a hackathon where you do not build - you launch. Whatever state your product is in on the Friday, you close it out, put it in front of people, and show what happened on the Sunday.

Anyone can compete. You do not have to attend a single session, and there is no application. Sessions stand alone too, so come to one or come to all.

Five prize categories: Best B2C Launch, Best B2B Launch, Best Marketing Site, Best Growth Engine, and a room-voted Crowd Favorite.

Full hackathon details: https://www.shipai.club/hackathon

SPONSORS WANTED
Ship AI is free and stays free. We are seeking corporate sponsors for the community and hackathon sponsors for the October prize pool - cash, or in-kind like API credits, AI platform usage, tools and food. Credits go straight into builders' hands and get spent on real launches, in public.

Sponsor tiers and what they include: https://www.shipai.club/hackathon#sponsor
Or reach out in the Discord: https://discord.gg/kZSJMNveYM

Venue: CEI Gateway, 275 N Gateway Dr, Phoenix, AZ 85034

Full session details: https://www.shipai.club/hackathon/workshops/b2c-ggbucks-case-study
The program: https://www.shipai.club/hackathon
Join the Discord: https://discord.gg/kZSJMNveYM

The dedicated B2B presentation, and the counterpart to session two. Less about traffic, more about ten specific companies and how you get the first conversation with each of them. I'll build an account list and write a sequence live, for a real product, so you can see what the finished thing looks like before you make your own.

WHAT WE COVER
- An ICP you can write an email to. Company, role, trigger event. If you can't name twenty real accounts, the ICP is still too broad.
- The stages. Awareness -> Interest -> Evaluation -> Decision -> Onboarding -> Expansion, and what specifically moves a deal from one to the next.
- Outbound that gets replies. Relevance over volume. Structure, length, the ask, and the follow-up that isn't annoying.
- Design partners and pilots. Structuring an early deal so it produces a reference and a case study, not just revenue.
- Champions -> advisors -> references. How B2B trust compounds, slowly and then quickly.
- Tracking a pipeline you can show. The measurement half for B2B: stages instrumented, touches logged, and an agent that reports weekly on what moved. A spreadsheet is fine - what isn't fine is a judge asking about pipeline in October and getting an anecdote.
- The list, built live. Twenty named accounts and a first sequence, put together on screen from a blank page.

YOU LEAVE WITH
A method for building a named account list and writing the first outbound sequence.

BRING
Nothing required. If you want to follow along: your roadmap and LinkedIn open. B2C builders are welcome - plenty of this transfers.

WHO IT IS FOR
Technical founders, engineers, designers and indie builders who have shipped something and want it in front of customers. Free, and open to anyone - you do not have to attend the whole series to come to one.

THIS BUILDS UP TO THE HACKATHON
Session 03 of 6. The series runs every other Wednesday from Aug 5 to Oct 14, and every session is a piece of the same thing: by October you have positioning, a site, a channel and the numbers to read it. Then on Oct 16-18 we run Zero to Launch, a hackathon where you do not build - you launch. Whatever state your product is in on the Friday, you close it out, put it in front of people, and show what happened on the Sunday.

Anyone can compete. You do not have to attend a single session, and there is no application. Sessions stand alone too, so come to one or come to all.

Five prize categories: Best B2C Launch, Best B2B Launch, Best Marketing Site, Best Growth Engine, and a room-voted Crowd Favorite.

Full hackathon details: https://www.shipai.club/hackathon

SPONSORS WANTED
Ship AI is free and stays free. We are seeking corporate sponsors for the community and hackathon sponsors for the October prize pool - cash, or in-kind like API credits, AI platform usage, tools and food. Credits go straight into builders' hands and get spent on real launches, in public.

Sponsor tiers and what they include: https://www.shipai.club/hackathon#sponsor
Or reach out in the Discord: https://discord.gg/kZSJMNveYM

Venue: Workuity Biltmore, 2390 E Camelback Rd, Suite 130, Phoenix, AZ 85016

Full session details: https://www.shipai.club/hackathon/workshops/b2b-pipeline-sales
The program: https://www.shipai.club/hackathon
Join the Discord: https://discord.gg/kZSJMNveYM

The most-skipped session in any GTM program, and the one everything downstream depends on. Value proposition, unique selling points, positioning statement, one-liner, pitch - built in that order on screen, in real time, for a real product, including the cuts. You'll see what "done" looks like at every layer, which is most of the battle. Follow along on your own product if you want; nobody is asked to present.

WHAT WE COVER
- Who exactly is this for?. Narrow it until it's uncomfortable. "Developers" isn't an answer. "Solo founders shipping their first paid API" is.
- What are they doing today instead?. The real alternative is usually a spreadsheet, a manual process, or nothing at all - not a competitor.
- Value proposition, not a feature list. The difference between what it does and what they get. We take a real feature list and translate it into outcomes in the customer's language, live. Most builder copy dies here - it describes the machinery to people who only care about the result.
- Unique selling points versus table stakes. Half of what founders call a differentiator is something every competitor also has. We separate the two: what is genuinely only true of you, what is merely true, and what is table stakes you still have to say out loud because customers check for it.
- What's your sharp edge?. Of the USPs that survive, the one the alternative can't copy this quarter. That's what the positioning gets built on - not the longest list, the most defensible item.
- Proof for each claim. Every selling point needs something behind it: a number, a screenshot, a customer sentence, a benchmark. Claims without proof are the fastest way to lose a room, and receipts are 30% of the October score.
- Compress it to the one-liner. For [who] who [problem], [product] is a [category] that [outcome]. Unlike [alternative], it [edge]. Then the swap test and the stranger test, applied live to a real one until it breaks.
- The elevator pitch. Sixty seconds, five beats: hook, who it's for, what it does, why you plus proof, and the ask. Two versions - one for customers, one for investors.
- Delivered out loud. I'll give the pitch as written, then say what I'd cut on the second pass. If a listener can't repeat it back, it isn't done.

YOU LEAVE WITH
A worksheet you can fill in for your own product: value prop, the selling points that are actually yours, positioning, and the pitch that comes out of it.

BRING
Nothing required. If you want to follow along: your roadmap and channel plan, and a tolerance for writing something that isn't finished.

WHO IT IS FOR
Technical founders, engineers, designers and indie builders who have shipped something and want it in front of customers. Free, and open to anyone - you do not have to attend the whole series to come to one.

THIS BUILDS UP TO THE HACKATHON
Session 04 of 6. The series runs every other Wednesday from Aug 5 to Oct 14, and every session is a piece of the same thing: by October you have positioning, a site, a channel and the numbers to read it. Then on Oct 16-18 we run Zero to Launch, a hackathon where you do not build - you launch. Whatever state your product is in on the Friday, you close it out, put it in front of people, and show what happened on the Sunday.

Anyone can compete. You do not have to attend a single session, and there is no application. Sessions stand alone too, so come to one or come to all.

Five prize categories: Best B2C Launch, Best B2B Launch, Best Marketing Site, Best Growth Engine, and a room-voted Crowd Favorite.

Full hackathon details: https://www.shipai.club/hackathon

SPONSORS WANTED
Ship AI is free and stays free. We are seeking corporate sponsors for the community and hackathon sponsors for the October prize pool - cash, or in-kind like API credits, AI platform usage, tools and food. Credits go straight into builders' hands and get spent on real launches, in public.

Sponsor tiers and what they include: https://www.shipai.club/hackathon#sponsor
Or reach out in the Discord: https://discord.gg/kZSJMNveYM

Venue: CEI Gateway, 275 N Gateway Dr, Phoenix, AZ 85034

Full session details: https://www.shipai.club/hackathon/workshops/positioning-and-pitch
The program: https://www.shipai.club/hackathon
Join the Discord: https://discord.gg/kZSJMNveYM