What we’re about
Make Profits by synergizing strategies and tactics of startup product, e-commerce and services business.
Sharing expert ideas to help you build the business success of your dreams.
Build Business to Consumer, Business to Business e-commerce, product and services from scratch
Upcoming events (4+)
See all- SaaS Jobs to be Done - Product Design Framework IntroductionLink visible for attendees
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Any experienced Product Manager would vouch that their real Job is to facilitate effective decision making among a cohort of Cross Functional Experts.
It would be an understatement to say that Product Managers job is build the right product and product right through effective discovery and efficient delivery.
While the stated objectives are clear, the outcomes are not due to the fallibility of human behavior. When bias, assumptions, heuristics and HIPPO overwhelm you, your decision index shakes and wavers to a point where dysfunction is the normal and failure is the result.
A lot of thought has gone into overcoming the human issue through objective assessment of situations and potential actions.
What is Jobs to be Done ?
Jobs to be Done is a simple framework for situational analysis that helps you make forward looking decisions with the least possible invasion of bias, assumptions, heuristics and HIPPO by objectively answering the "why" of our decisions.
In this session you will understand how to construct the TEFAMBO framework.
- The Surprising Power of Relationships for Startup FoundersLink visible for attendees
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As technology spearheads economic value creation for the next century, technologists and engineers are emerging as the defacto influencers in the startup world.
Very few are fully able to capitalize on this pivotal moment and opportunity due to their complete ignorance on the value of people to people relationship
In this session we will discuss how to become sensitive to building human relationship
- Product Growth Marketing 101 for SaaS Startups & CreatorsLink visible for attendees
A big challenge in marketing today is the overwhelming nature of tactics in Decision Making. Over relying on outreach with ads, emails, blog, content, etc without having clarity on the strategy driving the decisions.
We often forget that the most successful aspect of marketing is understanding customer needs and how to align products with expectations.
Growth is a result of doing the right things and doing the things right in that order. Product Marketing plays a hugely under appreciated role
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What is Product Marketing?
Product marketing is ultimately the sum of all the efforts necessary to create a pipeline of "interested" prospects.
It brings together insights from research, strategy, communication, position, distribution etc to promote and support a new product so that it successfully resonates with an audience group having a need.
Product marketing ultimately contributes to the go-to-market strategy.
So some specific tasks that we will discuss are
- Creating a Sound Marketing Strategy that is based on company and customer expectations.
- Coordinating with the product teams to understand value proposition, transformation, categorization and positioning
- Conducting market research to understand customer needs and wants
- Competitive intelligence to understand the market
- Go-To-Market campaign strategies
A lot more is waiting for you
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Mohammed Abubucker - https://www.linkedin.com/in/blueocean
My Purpose for doing this program
Software is eating the world. Automation is making us redundant. Only competitive advantage left for humans today is their ability to create, innovate and communicate.
Innovation is a non-linear. It doesn't confirm to cause and effect. Speed with which we learn and adapt decides our success.
With my course and coaching, i am on a journey on reinvention. After having worked as an employee and consultant for close to 17 years with some marque names such as Accenture as a program manager and solutions architect, i am here to share my learning with you.
Some of my content and thought leadership initiatives include
https://holisticproductthinking.com
https://mcoach.in
https://productbees.com
https://karishmacotton.com
