Projector Global Community

IMPORTANT! Please register on Luma page https://luma.com/91i0ao14

Computers used to be for calculation. Now, they are for creation. As AI enters the sacred space of human imagination, we need to reappraise our relationship with the machine.

​Will MacNeil, an award-winning digital artist whose work spans top brands including Nike, Adidas, BBC, EA Sports, and the National Museum of Qatar, joins the Projector Global Community to discuss this evolving dynamic.
​In this talk, Will explores:

• ​The Human Wrestle: How to "wrestle" with digital tools to create work that feels innately human-crafted.
• ​Data Storytelling: How to use samples of abstract data to create moving artworks that tell emotional stories.
• ​The New Frontier: How to harness and exploit AI to discover new creative languages – without being consumed by the machine itself.

​This session wraps these practical insights in a larger discussion about how computers and digital media are influencing our lives and our development as a society.

​Join us at Barclays Eagle Labs for a deep dive into how a top-tier Creative Director uses code not just to automate, but to elevate human expression.

​Perfect for: Designers, data scientists, and innovators who want to keep their fingers on the pulse of what is possible in creative tech.

Speaker's Bio: Will MacNeil is an award-winning digital artist and Creative Director whose work sits at the intersection of data-driven design, real-time systems, and generative art.

Based in London, Will has honed his craft at some of the world’s leading studios, including The Mill, MPC, Jellyfish, and Foreign Office Design. He has led major creative campaigns for global powerhouses such as Nike, Adidas, BBC, EA Sports, and the National Museum of Qatar.
His portfolio highlights his ability to blend complex technology with emotional storytelling – from the EE Hope United generative shirt design to the Art Fund’s National Art Pass. Will regularly speaks internationally on creativity, AI, and the evolving role of the digital artist.

👉 Explore Will's craft here: www.willmacneil.com

IMPORTANT! Please register on Luma page
Please note: the event time on Meetup is displayed in Central European Time (CET). The event starts at 19:30 CET — this is the correct local Bilbao time.

***

Hey designers, developers, marketers, product people and all-around creative minds in Bilbao!
We're bringing Projector Global Community to Bilbao — and this is where it starts.

No speakers. No presentations. No pressure. Just a relaxed evening at Ilunabar — a cultural bar and art space — to connect with people who build, design, and create things.
Whether you work in UX, product, development, marketing, AI, or just love being around curious minds — you're welcome here.

What to expect

• A short intro to Projector Global Community
• A fun group activity to break the ice
• Open networking with drinks at the bar

Agenda
19:30 — Doors open
19:45 — Quick intro
20:00 — Icebreaker activity
20:30 — Open hangout

Details
📍 Ilunabar, Uribarri 12, Bilbao
📅 12 March, 19:30 CET
🎟 Free entry
🗣 English / Español / Українська

Who We Are
Projector Global Community by Prjctr Creative & Tech Institute is a global network for designers, developers, marketers, and innovators — active in 40+ cities worldwide. We support knowledge exchange, creative growth, and real human connection.

This is Bilbao #1. See you there.

📍Location: Innovation Campus Málaga Terrace — Calle Puerto 14, 5th floor, 29016 Málaga
🔗 Google Maps: View on map
📅 Date & Time: 17 March 19:00
🎟️ Entry: Free — grab a drink at the bar

🕦 19:00–19:15 – Arrivals & Introductions
Grab a drink, get comfy, and meet some great people
🎤 19:15–20:00 – Open Mic: The Stories Behind the Setbacks
A casual session where people share real stories about professional or creative setbacks — what happened and what they learned. Listening is just as welcome as sharing
🎨 20:00–21:00 – Guided Practical Exercise: Turning Fuck-Ups into Breakthroughs
A structured, hands-on session where we’ll unpack real failures and extract the lessons inside them. You’ll work through a simple framework to reframe setbacks, identify hidden opportunities, and leave with clear insights you can apply immediately.
💬 21:00–22:00 – Open Hangout
Stick around to chat, swap contacts, and keep the conversation going

Who We Are 🌍
Projector Global Community by Prjctr Creative & Tech Institute is a global network for designers, developers, marketers, and product thinkers. We support learning, connection, and creative growth across borders — to bring great ideas to life.

Hosted by: 👩
Tanya Kuzhel, Product Marketing Manager in EdTech
Tanya is a product manager and online product producer in EdTech who helps experts launch courses, platforms, intensives, and AI solutions. She works with diverse audiences, from teenagers to business professionals, guiding them to turn ideas into impactful products.

Svitlana Yefimova, Executive Management Coach and Tech Hubs Creator
Svitlana has over 2 decades of experience in building and scaling tech hubs across Ukraine, Spain, Portugal and LATAM, both as a Managing Director and Consultant, ensuring the landing is definitely soft. She works with leaders of tech companies on strategy, complexity, leadership development and transformations, operational excellence.

Myroslava Domanitska, Product and Design Leader
Myroslava is an experienced product designer who works in cross-functional teams. Her experience spans across several industries including smart home, automotive and innovation consulting. She is the ambassador of Projector Global Community in Málaga.

**IMPORTANT! Please register to this event at Luma Page**​

This event is organised by Projector Institute community together with Reframing Studio

We live in a world of wicked problems — climate, healthcare, inequality, trust in institutions. Solving them with old frames no longer works.
​This workshop offers a hands-on introduction to the Reframing Method — a future-oriented design approach developed at TU Delft and practiced by the team at Reframing Studio (NL). It helps organisations, communities and citizens move from reacting to current problems… to imagining and designing bold, sustainable futures.
​Speaker
• Lotte Jacobse, Senior Designer & Researcher at Reframing Studio
She will guide participants through:

• ​How to reframe challenges by shifting perspective
• ​Why designing the future starts with understanding context
• ​How to build meaningful strategies that stick — socially, ethically, and systemically

​Perfect for designers, researchers, changemakers, public innovators — or anyone seeking a smarter way to design in a chaotic world.

16:30 Open Gates
17:00 Lecture starts
17:30 Workshop starts