About us
There are many ways to end up in product management, but only one way to really master it: by continuously refining your skill set. This is why we launched our Product Academy. By empowering product people to explore their full potential, we help create truly learning, responsive and customer-centric organizations.
Stay up-to-date about our events and workshops on hot product topics such as Product Discovery, Product Roadmaps, Dealing with Tech Debt, Rapid Prototyping and many more.
Discuss your daily challenges regarding product leadership and connect with like-minded product people in a family-like setting or apply as speaker for our next events.
And while you are waiting for the next meetup, feel free to check out our mentoring programs LevelUp!, LevelUp! Leadership or our annual conference Product Academy SUMMIT as well as our open workshops or coaching options.
Featured event
Product Academy SUMMIT (Early-Bird tickets until Jan 31, 2026)
Engage with thought-provoking keynotes, participate in interactive sessions, and network with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this half-day conference offers learning opportunities for all levels of expertise.
Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer.
Interested in a combi ticket for the SUMMIT and our pre-conference workshop "AI Essentials for PMs" with Julia Bastian? You can get it via Eventfrog.
The Leadership Brunch is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. This ticket can only be purchased via Eventfrog.
CONFERENCE LINE-UP
***
TIM HERBIG (Product Coach and Author of Real Progress, Hamburg): Improving your Product Strategy in Real Time
Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step.
DOMINIQUE JOST (Head of Product at Doist, Bern): End-to-End PM or End-of PM?
No hype. No hero stories. Just the practical, unfiltered lessons from Doist’s (makers of Todoist and Twist) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you.
JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): From lagging metrics to leading decision - How B2B teams can lead with qualitative data
In B2B companies, sales often drives product decisions—not because it’s the best path, but because product teams lack the data to challenge it and steer confidently themselves. Unlike B2C, B2B data is often slow, sparse, and arrives too late to drive real-time learning. The result? Product managers feel stuck— aware that the current approach isn’t delivering impact, but unsure how to change a system that keeps them reactive. This talk is a call to action for B2B product teams ready to lead again. You’ll leave with four practical actions to shift the dynamics in you organization tomorrow! At the heart of this shift is qualitative data—not just as a source of deep insight, but as a foundation for building up organizational gut feeling. We’ll dive into practical techniques for gathering, sharing, and acting on qualitative data—and why organizational learning is the true unlock for product-led growth in complex B2B environments.
STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): Two worlds, one role – AI Product Management through client and provider lenses
AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle.
The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed.
SEBASTIAN CASTANEDA (former Team Lead at Foodora, Vienna): Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%
Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools.
FLORIAN BONNET (VP Solutions & Growth at Veriff): How to turn oproduct work into revenue outcomes with KPI trees
Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes.
Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership.
You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results.
Thank you to our sponsor On for hosting us again and to airfocus by Lucid as well as 89grad for sponsoring the event!
Upcoming events
3
Money Stories and Earning Our Keep - A Product Academy evening with Rich Mironov
Swisscom Aargauerstrasse 10, Aargauerstrasse 10, 8048, Zürich, CHDON’T BRING A BACKLOG TO A GUNFIGHT!
Product managers talk about features. Executives talk about revenue. Money Stories are how product and technical leaders translate what they are building into how it will make money and why that work is essential. In terms that their audience understands. And product leaders need to understand how they are really measured to get the resources and respect they expect.Bio: Rich has led product teams for 40 years, including six B2B software startups (3 exits) and 15 interim CPO roles. Today, he coaches product leaders. Rich is the author of "Money Stories: Communicating the Value of Product Work" and "The Art of Product Management." He been blogging about software product management since 2002 and launched the first Product Camps.
### 🗓️ Event Details
- Date: March 19, 2026
- Time: 18:30 – 20:30
- Location: Swisscom Office, Aargauerstrasse 10, 8048 Zürich (A huge thanks to our hosts!)
- Bonus: Rich will be giving away a limited number of free books to attendees!
***
### 🎤 What to Expect
Rich Mironov has been a product executive and "coach to the stars" for over 30 years. In this session, he will dive into the messy reality of product leadership, scaling organizations, and why "the tech" is often the easiest part of the job.
The Agenda:- 18:30: Doors Open & Welcome Drinks
- 19:00: Keynote by Rich Mironov
- 19:45: Q&A
- 20:15: Networking & Book Giveaway
***
### 🎟️ Join Us!
Spaces are limited due to venue capacity at Swisscom. Don’t miss your chance to meet one of the original pioneers of the product management craft and connect with the Product Academy community.
38 attendees- CHF 750.00
AI Essentials for PMs - Workshop with Julia Bastian
Pause im Foifi, Förrlibuckstrasse 70, Zurich, CHAI is changing the role of the product manager. This hands-on, one-day workshop covers the essentials: from using AI in your daily work through “vibe coding” and automation, to shipping real AI-powered features with LLMs and agents. You’ll learn how to evaluate use cases, mitigate risks like hallucinations and prompt injections, and understand when techniques like fine-tuning or RAG actually make sense. You’ll leave with practical tools to confidently integrate AI into both your workflow and your product roadmap, leveraging AI to improve your product decisions and outcomes.
Who is this for?
- Mid–senior product managers
- PMs new to AI who want a clear foundation
- PMs already using AI who want to level up
We will start by demystifying artificial intelligence as a whole: what machine learning is, how LLMs work, and what AI agents are, giving you the fundamental technical understanding every product manager should have. From there, we will move into real-world applications: using AI to speed up discovery and insight generation, “vibe coding” and workflow automation, and bringing AI into your products by ideating use cases, evaluating feasibility, and learning how to control and improve output in production.
Throughout the day you will work through concrete product scenarios, cutting through the hype and buzzwords. You will practice evaluating AI use cases, spotting where AI should not be used, and learn how to handle limitations and risks. We will discuss how to manage non-deterministic features and how collaboration within the product trio might change. The focus is on immediately actionable skills and frameworks you can apply the very next day.
COMBI-TICKETS
This workshop can be bought in combination with the Product Academy SUMMIT at a reduced rate on our conference webite. (Early-Bird ticket sale ends Jan 31, 2026!)
YOUR TRAINER
Julia Bastian is a Product Leader with more than nine years of experience building and scaling digital products and driving innovation. As VP Product at Alasco, a venture-backed proptech company, she scaled the product and engineering organization from 5 to 50 people and built strong thought leadership around B2B product discovery.Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver real customer value. Alongside her leadership role, Julia works as an AI educator and consultant. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out.
Staying grounded in a real product environment is essential to her. She works hands-on on AI topics, from automating internal workflows to integrating AI agents into the product, rather than only talking about them from a consulting perspective.
Julia has a special ability to visualize complex ideas, which helps her share her knowledge in a clear and engaging way and make difficult concepts feel simple and actionable.
1 attendee - CHF 199.00
Product Academy SUMMIT (Early-Bird tickets until Jan 31, 2026)
On labs, Förrlibuckstrasse 190, Zürich, CHEngage with thought-provoking keynotes, participate in interactive sessions, and network with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this half-day conference offers learning opportunities for all levels of expertise.
Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer.
Interested in a combi ticket for the SUMMIT and our pre-conference workshop "AI Essentials for PMs" with Julia Bastian? You can get it via Eventfrog.The Leadership Brunch is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. This ticket can only be purchased via Eventfrog.
CONFERENCE LINE-UP
***
TIM HERBIG (Product Coach and Author of Real Progress, Hamburg): Improving your Product Strategy in Real Time
Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step.
DOMINIQUE JOST (Head of Product at Doist, Bern): End-to-End PM or End-of PM?
No hype. No hero stories. Just the practical, unfiltered lessons from Doist’s (makers of Todoist and Twist) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you.
JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): From lagging metrics to leading decision - How B2B teams can lead with qualitative data
In B2B companies, sales often drives product decisions—not because it’s the best path, but because product teams lack the data to challenge it and steer confidently themselves. Unlike B2C, B2B data is often slow, sparse, and arrives too late to drive real-time learning. The result? Product managers feel stuck— aware that the current approach isn’t delivering impact, but unsure how to change a system that keeps them reactive. This talk is a call to action for B2B product teams ready to lead again. You’ll leave with four practical actions to shift the dynamics in you organization tomorrow! At the heart of this shift is qualitative data—not just as a source of deep insight, but as a foundation for building up organizational gut feeling. We’ll dive into practical techniques for gathering, sharing, and acting on qualitative data—and why organizational learning is the true unlock for product-led growth in complex B2B environments.
STEPHANIE HÜRLAND (Head of AI Products and Strategy at ZDFSparks): Two worlds, one role – AI Product Management through client and provider lenses
AI product management is shaped by two fundamentally different perspectives: the viewpoint of product teams defining needs, goals, and strategic direction, and the viewpoint of those responsible for designing, building, and delivering the actual AI solution. Both perspectives influence how decisions are made, how value is defined, and how complexity and uncertainty are managed throughout the product lifecycle.
The session provides an overview of the key differences and shared challenges between these two perspectives, and highlights what successful AI product management requires when navigating both. The session includes practical examples that illustrate how different perspectives influence the way AI products are shaped, evaluated, and developed.SEBASTIAN CASTANEDA (former Team Lead at Foodora, Vienna): Driving growth with limited engineering capacity: How creative experiments lifted Foodora's tips by 60%
Foodora Austria raised rider tips by 60%, while facing a challenge: after a couple of complex iterations and proper A/B tests, engineering capacity became limited. In this talk, we’ll go through the experiments they ran, including the trade-offs and challenges, learning what worked and what didn’t. We will explore how small UI tweaks, working with data, and understanding the cultural context can drive growth, even if you do not have a large analytics team or advanced testing tools.
FLORIAN BONNET (VP Solutions & Growth at Veriff): How to turn oproduct work into revenue outcomes with KPI trees
Product teams often track many metrics but struggle to clearly connect their work to business impact. This talk introduces North Star Metrics and KPI Trees as a practical framework for understanding product performance, customer behavior, and the levers that drive revenue outcomes.Florian will walk through how effective KPI Trees are structured, how North Star Metrics are typically defined across different contexts, and why this approach works for organizations of any size or model. Through concrete examples, you’ll see how KPI Trees can go beyond performance tracking to help translate product metrics into the language of business — bridging the gap that often exists between product teams and leadership.
You’ll leave with a clearer mental model of how outcome-driven product organizations connect day-to-day work to measurable business results.
Thank you to our sponsor On for hosting us again and to airfocus by Lucid as well as 89grad for sponsoring the event!
3 attendees
Past events
88
