mHealth Israel

March 24, 9am ET, intimate Q&A with Gil Bashe, author of the Amazon #1 top seller "Healing the Sick Care System: Why People Matter- A Human Centered Blueprint for Fixing What Medicine Forgot".
Interviewed by Levi Shapiro, Founder, mHealth Israel. Register HERE or via LUIMA

URL to access: https://finnpartners.zoom.us/webinar/register/WN_aFKOs5gJRh-HCk6WJoTBaw

About the Event: Join us on March 24 for an intimate virtual Q&A with Gil Bashe, author of Healing the Sick Care System: Why People Matter, which reached Amazon’s #1 New Release in Health Policy & Public Health for eight consecutive weeks and is now on the bestseller list.

Interviewed by Levi Shapiro, Founder of mHealth Israel, this session will go beyond a traditional book talk. It will serve as a strategic conversation for global health innovators, entrepreneurs, and investors seeking to understand how to successfully enter and scale within the U.S. healthcare market.

At a time when healthcare feels increasingly complex, costly, and fragmented, Healing the Sick Care System argues that the system is not failing due to lack of innovation or capital, but because it has drifted away from the people it exists to serve. Bashe challenges leaders across health, life sciences, digital health, and policy ecosystems to rethink how care is designed, delivered, and experienced.

Drawing on a career spanning battlefield medicine, health policy, patient advocacy, private equity, global agency leadership, and personal caregiving for a daughter with chronic illness, Bashe offers a rare, inside-out perspective on why well-intentioned systems often struggle to translate innovation into impact.

For international health innovators, the U.S. presents both extraordinary opportunity and formidable complexity. In this discussion, Bashe will explore:

• What global companies must understand about the U.S. healthcare ecosystem before entering
• Why trust, relationships, and stakeholder alignment are as critical as technology
• How to navigate policy, payer, provider, and patient dynamics
• Why human-centered strategy is not “soft”, but essential for scaling in America
• How purpose-driven leadership accelerates credibility and market adoption

Healing the Sick Care System is a call to action grounded in lived experience, data, and deeply human stories. Bashe reframes health not as an industry to optimize, but as a shared human enterprise that must be rebuilt around trust, empathy, prevention, and partnership.

This conversation will offer practical guidance for founders, executives, and global innovators seeking not only to enter the U.S. market, but to do so in a way that earns trust, builds influence, and delivers measurable impact.

About the Author
Gil Bashe is Chair Global Health and Purpose at FINN Partners, one of the world's largest independent communications agencies. A former combat medic turned award-winning health communications leader, he has shaped the field across global agencies, trade associations, and private equity ventures. Recognized by PM360 with a Lifetime Achievement Award, named among PRWeek's Top 30 Most Influential People in Health PR, honored as an MM&M Top 10 Innovation Catalyst and tapped as a PRovoke Media Top 25 Innovator, Gil serves on the boards of the American Diabetes Association and the Marfan Foundation. He is editor-in-chief of Medika Life and a Galien Foundation Prix Galien Award Judge. His mission is simple: rebuild a health system that remembers its humanity.

Registration via LUMA: https://luma.com/zsvd6fuw
Date: Monday, March 30th
Time: 10am-12pm
Agenda:
Opening Remarks: Noga Spira, Naschitz, Brandes, Amir
MNC Perspectives: Lena Granovsky, Head of Israel R&D site / Senior Director, AI / ML, GSK Pharma
Ksenya Kveler, Principal Medical Science Manager, Health AI, Microsoft
Investors Roundtable: Roy Wiesner, Partner, aMoon; Gal Noyman Veksler, PhD, Partner, LionBird (US based); Yael Gruenbaum-Cohen, PhD, General Partner, Entree Bio
Pharma in Japan; Mihoko Horigome, mHealth Israel
Moderator: Ellie Hanson, FINN Partners

Join the leaders driving cross-disciplinary convergence and help define PharmaTech’s next chapter. Monday, March 30th, 5 Tuval Street, Tel Aviv. Link for registration is HERE; https://luma.com/zsvd6fuw

May 5-7, Singapore: Investor meetings + HealthTechX Asia (see confirmed speakers in the photos)

Join mHealth Israel for a Singapore healthtech delegation, May 5-7, with two components:

• Singapore, May 5th: Half day meetings with local family offices and VC investors + half day with prominent corporates (targets include SingHealth, Olympus, Hoya...to be confirmed)
• Regional Hospitals, May 6-7: Pavilion at HealthTechX Asia. Each company has their own exhibition space, 10 companies total. Opportunitity to present. Some introductions arranged by the organizers and the Economic Attache. Venue: Sands Expo & Convention Centre, 10 Bayfront Avenue, Singapore

Some of the key themes and sessions at HealthTechX Asia include:
• AI for Clinical Decision Support & Workflow Automation
• Smart Hospitals & Digital Infrastructure Modernisation
• National Digital Health Policy & Data Governance
• Funding, Scaling & Value-Based Care Models
Confirmed Presenters:

• Colin Lim, CIO & CDO, Ministry of Health Singapore
• Charlene Liew, Director, AI Office, Changi General Hospital
• Christine Ng, Partner, Vertex Ventures

· Chien-Chang Lee - CIO, Ministry of Health and Welfare of Taiwan, Taiwan
· Dr.Ravi Sachdev - Chief Clinical Informatics Officer, Tan Tock Seng Hospital, Singapore

Evening activities planned for both May 5 and May 6.

Pavillion Layout: See photo section

Cost : $2,000 USD (Non-negotiable; Includes conference access; Excludes fliight and hotel)

Deadline: February 15

To reserve: levi.shapiro@gmail.com; WhatsApp: +972.52.3424.149