Founder's Lab

We are really erxcited to have Pascal Laliberté is a community member and organizer of the Minimum Viable Meetup, also hosted at MBO CoWorking.
https://www.linkedin.com/in/pascallaliberte/

This workshop is for those who aren't sure if there's demand for their product, who find their product hard to explain and sell, or who are hesitant about sales in general.

Come hang out with other founders in this workshop that mixes some hands-on exercise and theory to help you validate when sharing about your product will be a welcome gesture to the people you want to help.

He’ll be teaching the basics of the theory of buyer behaviour called Jobs-to-be-done, and its many implications:

• Not every conversation is meant to be a sales conversation - The basics of buyer deliberation
• The one word missing from your product pitch - How situations sometimes beat buyer personas
• You're more in competition with inaction than with your competitors - How there are surprising alternatives to your product
• You should make a worse product - How adding features might do the opposite effect on your product selling
• The gift mindset - How marketing is about creating a constellation of mini struggle-solvers around your product

📅 Tuesday, June 9, 2026 🕕 6:00 PM
📍 MBO CoWorking — 78 George Street, Ottawa

Session Breakdown
• 6:05 - Intros: Tell us about what you’re building
• 6:20 - Rapid-fire exercise: Rewrite your product intro
• 6:30 - Story time: Successfully selling to a reticent “buyer”
• 6:45 - The Hard Struggle: A pairing exercise
• 7:00 - Break
• 7:10 - Tools from the Jobs To Be Done theory and their implications
• 7:40 - Final roundtable: Revisiting each our product
• 7:55 - Wrap-up