Digital MarKeting Tribe - DMK Tribe

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MASTERCLASS: Strategic Storytelling: How to Communicate Complex Topics with Clarity and Impact

In a world of information overload, the ability to communicate complex and technical topics clearly, and in a way that resonates, is a strategic advantage. This session will explore how to craft compelling narratives that cut through the noise, build trust, and influence policy and industry conversations. Drawing from real-life campaigns in sustainability, energy, and innovation, we’ll look at storytelling techniques, digital strategy, stakeholder targeting, and how to align messaging with critical moments. Ideal for professionals working in policy, science communication, or advocacy.

About our speaker:

Nuno Bacharel

Nuno Bacharel is a senior communications strategist and founder of Bacharel Communications, with over a decade of experience advising EU trade associations, industry platforms, and NGOs on strategic communications, stakeholder engagement, and public affairs. He has led high-impact campaigns across complex sectors such as sustainability, energy, chemicals, and innovation—collaborating with leading organisations including Cefic, RE-Source, and BSEF. Multilingual and results-driven, Nuno specialises in turning technical content into compelling narratives that influence policy and industry dialogue across Europe.

We look forward to seeing you there 💙!

There's no cost to attend, but your voluntary donation helps us keep these valuable events happening! Your contributions make a real difference in supporting our community.

MOB

Makers of Barcelona, we strive every day to empower rebels and creative geniuses to innovate, make connections and have fun in the process. We do so by providing them with a space to call home, a community to grow with and skills to match their ambitions. We envision a world where everyone is empowered to innovate, creativity is celebrated and technology fosters equality.

About DMK Tribe 💙

DMK Tribe is an international community of marketers, creatives, entrepreneurs, and curious minds who believe in the power of meaningful connections. After two exciting years of building strong roots in Lisbon, Cascais, and Barcelona, the community continues to expand its reach and impact.

It was created to empower professionals, entrepreneurs, and businesses through genuine connections, continuous learning, and strategic collaboration.

With over 4,000 active members, DMK Tribe organises regular events, workshops, and masterminds focused on digital marketing trends, personal branding, content creation, artificial intelligence, and entrepreneurship. The community thrives on human connection, authenticity, and purposeful engagement, with the goal of creating lasting impact both in Portugal and internationally.

Uniting marketers in Lisbon and Barcelona, we bridge the gap between disciplines, fueled by Love, Caring, Serving, Learning, and Inclusion.

Join our channels:

WhatsApp

General Group: https://chat.whatsapp.com/KDhIHix8LAVE8r0TfqPHHa
Barcelona Group: https://chat.whatsapp.com/CCQsChpDODZ7vsnkcUhR5E

LinkedIn: DMK Tribe Group

Telegram: Group 🙌

🤝 Register on our platform:

🔗 https://dmktribe.com/register/ 📝👥

https://forms.gle/WtgQWjS2z5RvQ3nr7

Description:

In this session, Slaine Willey, founder of SMSEdge.com, explores how his team built an agentic AI system to autonomously create and manage marketing campaigns across SMS, email, and voice. He’ll walk through the process of connecting business strategy to large language models (LLMs), the implementation challenges they faced, and how AI now plans, writes, tests, and optimizes outreach across channels. Expect a practical, behind-the-scenes look at what it takes to go from concept to a working AI-driven campaign engine.

About Our Speaker:

Slaine Willey

With extensive expertise in mobile marketing and cutting-edge optimisation technologies, Slaine represents SMSEdge — an end-to-end SMS marketing platform built to drive outstanding results for businesses of all sizes.

SMSEdge is designed to support both customer acquisition and retention, seamlessly integrating with existing CRM and tracking systems. The platform leverages state-of-the-art communication tools and real-time optimisation features, backed by 24/7 support from a dedicated team of mobile marketing experts.

Through a strategic approach and a focus on measurable impact, Slaine helps brands reach their target audiences, deliver timely and effective messages, and achieve their marketing objectives with precision and efficiency.

Sponsors:

LACS: https://www.lacs.pt

There's no cost to attend, but your voluntary donation helps us keep these valuable events happening! Your contributions make a real difference in supporting our community.

Join our channels:

WhatsApp general: https://chat.whatsapp.com/KDhIHix8LAVE8r0TfqPHHa

WhatsApp Cascais: https://chat.whatsapp.com/LvG61LqGa912hEvWL1S664

LinkedIn: Digital Marketing Group Lisbon

Telegram: Telegram Group 🙌

🤝 Register on our platform:

🔗https://dmktribe.com/register 📝👥

About us

DMK Tribe is an international community of marketers, creatives, entrepreneurs and curious minds who believe in the power of meaningful connections. After two exciting years we are now present in Lisbon, Cascais, Barcelona and Milan.

This is just the beginning. We're not here for a one-off event, we're here to grow, and that includes you, the person reading this. If you're looking for a space to share ideas, start collaborations and meet like-minded people, you're in the right place.

Join us and be part of the DMK Tribe Community💙 Let's build something great, together.

Curious about what we live in DMK Tribe?

Check out our latest magazine here: https://dmktribe.com/magazine/

We are a global community of marketers united by our values:

❤️ Love | 🤝 Care | 🎁 Serve | 📚 Learn | 🌍 Inclusion.

📲 WhatsApp Group: Join here
💼 LinkedIn: Digital Marketing Tribe - DMK Tribe
✈️ Telegram: Join here
🤝 Register on our platform: dmktribe.com/register

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### 🌍 About DMK Tribe

DMK Tribe is an international community of marketers, creatives, entrepreneurs, and curious minds who believe in the power of genuine human connection.

With two inspiring years of growth behind us in Lisbon, Barcelona, Cascais, and Milan, our journey of expanding reach and impact continues.

Our mission is to empower professionals and businesses through authentic connections, continuous learning, and purposeful collaboration.

With over 4,400 active members, we organise regular events, workshops, and masterminds focused on digital marketing trends, personal branding, content creation, AI, and entrepreneurship.
We’re more than a network – we’re a movement of value-driven professionals building lasting impact.

We're a global community of marketing professionals united by our values

❤️ Love | 🤝 Caring | 🎁 Serving | 📚 Learning | 🌍 Inclusion

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Come as you are, leave inspired.
Let’s build the future of marketing – together.